Blogs

Jul 20, 2017

When thousands of people attend a trade show exhibition hall with their colleagues, customers and client prospects, the good news is that there is a lot of sales prospecting and high-powered networking going on. The bad news is that you might have a bulky product to transport.

If you can take your products to a show in your own van, then this post might not be for you. But if you have a large item to exhibit or if you are exhibiting overseas, you may want to take the following ten tips and pointers into consideration.

Always Plan

First things first,… more

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Jul 17, 2017

According to Exhibit Surveys Inc.’s annual Trade Show Trends report, 84 percent of exhibition attendees make or recommend final purchasing decisions at their companies. Therefore, failing to promote an organization’s event attendance effectively can factor to a colossal missed opportunity.

To maximize your event marketing and exhibition ROI, we’ve put together 3 essential tips you should implement when exhibiting at an industry event.

1. Creative CTAs Stimulate Interest

Calls-to-… more

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Jul 13, 2017

There’s nearly an endless (and ever-growing!) supply of technology you can utilize at trade shows and events. However, having the latest and greatest tech doesn’t necessarily mean you’ll have a more successful event or get more leads at the show. In order to be truly great, event technology should be aligned with your event goals and used in a way that promotes engagement and interaction. It needs to compliment your brand vision instead of draw attention away from it.

Below are some surefire ways you can use event technology to drive attendee engagement:

1. Perform… more

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Jul 11, 2017

As consumers and attendees increasingly rely on smartphones and digital tools, marketers look to bridge the online and physical worlds to maximize engagement and create unique moments. Virtual and hybrid events offer the perfect solution by combining the best of brand experience with the digital engagement people crave. According to Market Research Media, virtual events will grow from $14 billion in 2018 to $18 billion in 2023, with a steady increase of five percent annually. Beyond effective marketing, going virtual is an… more

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Jul 05, 2017

Learn how to better engage trade show attendees by reviewing this telling research from CEIR about tactics attendees engage with on the show floor.

The 2017 Attendee Floor Engagement Study by CEIR, the Center for Exhibition and Industry Research, shows which engagement strategies are most likely to drive attendees to engage with people and product at the trade show floor. After all, that is a big part of why we exhibit, right? To get the attention of attendees. To get them to visit our booth, talk to us, check out what we offer and hopefully, eventually, if we play… more

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Jun 26, 2017

Any event, at its core, is all about content. Content is the driving force behind attracting attendees to your event, keeping them engaged and returning for more. It’s what establishes an organization as a thought leader, a credible partner or trusted advisor in your market. Content can make – or break – an event. But developing content that will appeal to your target audience can be time-consuming, stressful and expensive. And what happens if your idea of engaging content misses the mark? Ouch!

In today’s “what’s-in-it-for-me” era, attendees want topics or speakers that address… more

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Jun 22, 2017

Coordinating trade shows and exhibitions come with their fair share of challenges and one of them is how to best engage attendees.

Did you know that messaging apps are used on average nine times a day, compared to 1.9 times a day for all other apps? Text messaging and mobile apps can be used to communicate information to attendees to increase the success of your event.

Text messages that inform attendees about events or remind them to check out an exhibit they expressed an… more

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Jun 19, 2017

From big trades to trivial activities such as grocery shopping, technology has made its way into our daily lives and it’s here to stay. One such field that has embraced the technological revolution is event planning.

Technology has changed the way events are planned, executed and managed. The past decade has seen multiple innovations, some bordering on brilliant that have completely transformed, and in a way, simplified the way we execute events and how attendees see them.

Here are five ways technology has transformed event planning.

1.   … more

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Jun 16, 2017

Trade show managers are always searching for the latest marketing trends to drive their booth’s attendance. Social media participation is key for any large event, enabling trade show goers to stay more engaged with instant updates on floor activities, educational opportunities and speaker sessions. 

Every exhibitor wants to have some sort of social engagement during a show and smart trade show marketers are taking advantage of a wide range of social media strategies to broadcast their message to more people than ever before.

So, if you want to get a larger audience at… more

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Jun 12, 2017

Whether directional, advertising or general information, signage is a vital component of tradeshows providing necessary information to participants. Often, it is also one of the least environmentally friendly aspects of events and tradeshows. While it may not possible to do away with this form of communication, it’s environmental impact can be minimized by reducing, rethinking, recycling and reuse.

As large tradeshows and events become more sustainable, we are learning valuable lessons from their challenges and solutions. These three examples show how creative thinking and attention… more

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