Blogs

May 25, 2017

Each time you sell your products at a trade show display, you put in a lot of effort, time and money. It is, therefore, paramount to find all ways of maximizing that investment.

Your primary objective should be on how to create an attention that will remain even after the show, no matter how small your budget might be.

Custom trade show displays do not have to be very expensive, but they have to be creative, smart and memorable. Here are some tips you can follow to ensure that you have an affordable and fruitful custom trade show display.

Use Simple… more

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May 23, 2017

Most of us have heard a variation of this question at some point in our lives: if everyone else jumped off a cliff, would you do the same?

The point of this rhetorical question was meant to drive home the concept of exploring your own path rather than following in the footsteps of others. It was great advice but as marketers, many of us find ourselves following the industry pack and landing on the hard ground of unoriginality.

Best practices exist for a reason. They lay the foundation and give marketers a solid starting point. But we live in an increasingly competitive age… more

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May 18, 2017

My company has been providing shipping and transport cases for the trade show industry for many years. As such, we’ve operated out on the periphery, which has given us a unique perspective. We get a “big picture” view of industry movements and trends a bit earlier than specialized companies more deeply entrenched in industry segments.

The Industry Is Taking a Greater Toll on Earth’s Resources

Through the years, I’ve watched the industry evolve in several ways. For example, the number of cases per show (and the case sizes) has continued to increase along with… more

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May 16, 2017

During the recent SISO CEO Summit, I presented to delegates some highlights from my white paper: How to structure the events organizer of the future. Essentially, it’s a survival checklist that every event organizer should follow.

Why? Because right now, the business of organizing events is being tested. Exhibitors and attendees are asking for more. The digital revolution is encroaching on the event industry and competition is intensifying. Making structural changes – even those that challenge the status quo – within the organization will enable event organizers to thrive in an era… more

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May 12, 2017

Good news for trade show organizers: According to a recent Attendee Acquisition Benchmarks and Trends Study, 66 percent of organizations are expecting increased attendance in 2017.

So, while this optimistic outlook is encouraging, how should you go about getting your share of this increased attendance? In other words, how do you grow your trade show?

Target Executive-Level Professionals. A study by the Center for Exhibition Industry Research (CEIR) indicated that the majority of first-time attendees at trade shows… more

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May 09, 2017

You know that your booth staffers are one of your most valuable, if not the most valuable asset when exhibiting at a trade show or hosting a business event. However, you may feel like you have little to no control over how they perform at the show. Yet, by selecting the right staffers, offering appropriate incentives, recognition and training, you can be sure they will rise to the challenge and become excellent brand ambassadors for your company.

Make Staffers Accountable

For example, if you have no accountability for the leads or connections that… more

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May 04, 2017

“Video Killed the Radio Star,” by The Buggles rang through my ears as I sat and pondered the future of this dynamic industry we work in – the Events Industry. All of us who are truly ingrained in it bring our own unique perspectives to this enigmatic topic. But most, I think, will agree with me when I say that our great industry will not “go gentle into that good night.” No matter what tests potential challengers – be it second screen distractions or virtual reality – pose, face-to-face interactions will always have more value than what any digital means can provide.

Let’s focus on… more

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May 02, 2017

Of all the types of event data we deal with at Bear Analytics, attendee verification data is one of the least exciting, but failure to understand who truly attends your trade show, conference or event robs your logistics and marketing teams of critical insights that can fuel event growth and more sophisticated forecasting and marketing.

Do you know how your event’s AOV coding is generated? Do you know, for sure, which registrants actually attended your last show?

Most large trade shows adhere to the Advance/Onsite/Verified (AOV) framework when it comes to verifying that a… more

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Apr 25, 2017

Some of the most innovative and influential ideas for brand experiences come when people with diverse perspectives come together. We believe in “intersectional design thinking” – the power of bringing together diverse viewpoints to solve a challenge or think creatively about an opportunity.

But the act of bringing people together doesn’t always result in breakthrough thinking. The difference between a great brainstorm and a KILLER brainstorm is not leaving it to chance. As… more

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Apr 21, 2017

Recently, I was reading a blog for sales professionals: 4 Trends Dominating Customer Engagement That Sales Teams Need to Know About. It highlighted the fact that customers are more informed than ever about the product or service you (the sales professional) are attempting to sell them.

The information age has increased the transparency of the consumer -sales person dynamic. This transparency also, logically, applies to your competitor’… more

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