Blogs

Oct 05, 2011

You’ve heard about unconferences - those buck the system, user-powered, experiment until the cows come home face-to-face gatherings cropping up across the country. They can be a bit unpredictable (what with the content decided by the attendees and all) and even a little chaotic at times. However, it is a trend that is NOT going away.

In fact, the self-organized, crowd-controlled, bottom-up model for events and event organizations is only growing. The Senior Planner Industry Network (SPIN) is a prime example. What started out as a group on LinkedIn less than three years ago… more

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Oct 01, 2011

To master the deadline-driven world of trade shows depends on great planning.

Yet, all too often, important marketing planning gets overshadowed by urgent logistic splanning. Because of the flood of deadlines, we get more distracted by the “what to do” rather than the “why to do” it.

But, it’s just as essential to plan marketing things. Things such as your goals for the show, your marketing messages for your graphics and staffers and creating a promotional campaign that will get more of the right people to… more

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