E.J. Krause's Alimentaria Mexico Joins Forces with Mexican Government to Fight Obesity
Alimentaria Mexico, the premier international food and beverage event in the country, is conducting a campaign to help fight obesity and support a healthy lifestyle at next year’s event.
With new research revealing Mexico now has the largest obesity rate in the world, Alimentaria Mexico is joining the efforts of the Mexican government and institutions concerned with the country’s issues of health, nutrition and wellness.
Alimentaria Mexico 2014, scheduled June 4-6 at Centro Banamex in Mexico City, will assist in addressing the country’s concern with obesity in an effort to facilitate a stronger and healthier population.
The food and beverage expo believes it is “important to improve the quality of life through offering healthy food and drink options to Mexico,” said co-organizer Ned Krause, CEO of E.J. Krause & Associates.
Alimentaria Mexico is committed to assisting companies associated with health and nutrition to promote and integrate their products into the Mexican marketplace, according to show officials.
They added that the venue provides an “excellent opportunity for companies to utilize this unique platform to maximize new business opportunities in the Mexican food and beverage sector.”
This year’s event will present an expanded range of healthy and nutritious products, offer more alternatives to the marketplace, and educate consumers about their food and beverage choices.
Nutritional experts from Mexico and Central America have been invited next year to discuss and debate the important health issues that are relevant to the food and beverage industry.
By providing an open forum for discussion, Alimentaria Mexico show officials said they are “committed to offering visitors access to the latest global trends and products that can be effective in the fight against obesity and support a healthy lifestyle.”
Last year’s show drew more than 200 exhibitors from 21 countries and 12,000 professional attendees.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.