HCEA Releases White Paper: The Landscape of 1:1 Meetings in the Healthcare Events Industry
The Healthcare Convention & Exhibitors Association recently released its latest white paper, The Landscape of 1:1 Meetings in the Healthcare Events Industry.
This white paper was researched and produced by Jifflenow, a sales advancement platform for the event industry.
This document explores the different kinds of 1:1 meetings, their importance in a healthcare, medical device, or pharmaceutical company’s Strategic Meetings Management Program (SMMP) and the best practices involved in planning, organizing, and analyzing these interactions.
The paper organizes meeting interactions under HCP (Health Care Practitioner) or non-HCP types and also depicts the relevance of different meeting types for sub-domains like Pharmaceutical, Biotech/ Biopharma, Medical Device, and Healthcare Facilities.
“The best practices in this paper are based how Fortune 1000 healthcare companies are changing the way they plan, manage and analyze the 1:1 meetings in the SMMP,” said Parth Mukherjee, Head of Marketing & Evangelism for Jifflenow.
Mukherjee added, “The healthcare industry and healthcare event marketing are going through some incredible changes and the ability to measure and improve individual interactions is going to be one of them.”
The white paper is available to download on the HCEA website at http://www.hcea.org/the-landscape-of-11-meetings-in-the-healthcare-events-industry/.
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