HMP Buys EMS World Expo from SouthComm
HMP, a provider of healthcare content and continuing medical education events, recently completed its acquisition of EMS World from SouthComm.
As part of the agreement, HMP will assume ownership of EMS World Expo, North America's largest EMS, EMT and paramedic event.
Also included in the acquisition is EMS World, a 45-year old print and digital asset that covers clinical and educational topics relevant to emergency medical professionals.
The combination further bolsters HMP's existing stable of offerings for the healthcare community and is consistent with the company's events-first strategy, according to company officials.
Two of those events include the Psych Congress, the nation's largest, independent mental health meeting, and the Symposium on Advanced Wound Care (SAWC), the largest wound care meeting in the world.
"This acquisition broadens HMP's footprint and significantly expands our market reach," said Jeff Hennessy, chairman and CEO, HMP. "It adds another strong layer to our high-performing, multi-channel portfolio. We see tremendous value in these established brands and opportunities to create synergies between this group and our other therapeutic offerings.”
He added, “We are thrilled to welcome the EMS World employees to HMP. Together, we look forward to working with the EMS team to build upon the already strong foundation they have established, and achieve future success."
With the acquisition, HMP will produce more than 260 national, regional and local events in 2017 across a range of therapeutic areas.
"We are extremely enthusiastic to begin the next chapter of value creation for the EMS community by joining the HMP team," said Scott Cravens, group publisher, EMS World.
He added, "HMP is a well-established and highly successful business that has built an industry leading position in healthcare, and we believe the EMS World brands will benefit from a move that positions the portfolio firmly in the healthcare space. We look forward to working with HMP to continue to provide high quality, relevant content and education for the EMS audience, both within the U.S. and around the world."
The next edition of EMS World Expo will be held Oct. 16-20 in Las Vegas.
Corporate Solutions represented SouthComm in the sale of EMS World Expo to HMP Communications.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.