Meetings Mean Business Relaunches Worth Meeting About Campaign

July 19, 2017

The Meetings Mean Business Coalition has re-launched Worth Meeting About, an industry campaign designed to showcase the importance of face-to-face meetings for business and society.

With an expanded lens that uses major world events, case studies and personal testimonials to highlight the industry’s role in driving progress and innovation, the coalition’s refreshed campaign will harness digital tactics and storytelling to emphasize the message that, “when it’s important, it’s Worth Meeting About.”

“Worth Meeting About brings to life the value behind meetings and the progress that’s created in the face-to-face forums enabled by our industry,” explained Paul Van Deventer, president and CEO of Meeting Professionals International and co-chair of MMBC, an industry-wide coalition that showcases the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences and conventions bring to people, businesses and communities.

He added, “This industry-generated content will help us advance the case for why meetings matter and illustrate how meeting face-to-face spawns innovation and economic growth.”

In addition to generating MMBC-branded content that will highlight events taking place across the globe, the campaign will crowdsource stories and testimonials on social media to create an arsenal of case studies and generate an online conversation.

Using six-word stories, professionals both in and outside of the meetings industry will share their personal experiences to express what’s Worth Meeting About in their lives.

MMBC also plans to film video testimonials and engage the coalition’s Meeting Professionals Task Force and Ambassadors program to help generate longer-form case studies.

“We will demonstrate the industry’s unique ability to bring people together and solve difficult challenges,” said Richard Harper, MMBC co-chair and executive vice president at HelmsBriscoe.

He continued, “Despite having a multitude of ways to communicate with one another, when the stakes are high and when it matters most, we meet face-to-face in order to build connections and develop solutions. This philosophy is at the heart of the Worth Meeting About campaign.”

Comprised of more than 60 members, MMBC works to emphasize the importance of face-to-face meetings by rallying industry advocates, working with stakeholders, conducting original research and engaging with outside voices.

For more information about MMBC’s Worth Meeting About campaign, go here. Follow and participate in the digital conversations at @MeetingsMeanBiz on Twitter and by using the hashtag #WorthMeetingAbout. 

Add new comment

Partner Voices
Here at Mandalay Bay, venues are inviting and innovative. As one of the most iconic names on the Las Vegas Strip, the Mandalay Bay Convention Center has recently undergone an exciting upgrade. This renowned venue now offers everything your business needs, with a refreshed convention space designed to inspire productivity and creativity, as well as an impressive selection of world-class restaurants and amenities. If you're searching for a venue that is both inviting and innovative, Mandalay Bay is the place to be. Mandalay Bay is committed to investing in a new wave of enhancements, not only in the convention space but also throughout the entire resort. With new restaurant openings and remodels, spectacular entertainment, and updated rooms, Mandalay Bay promises to deliver new and exciting experiences to its guests until 2024. To create a truly effective conference venue, Mandalay Bay has carefully considered what businesses require. The right technology, capacity, and inspiration are essential to take ideas to the next level. The refreshed Mandalay Bay Convention Center has been designed with your business in mind. Every room is equipped with newly-upgraded technology, enhancing our ability to support bandwidth demand and overall data capabilities. Additionally, the addition of 10 new digital walls provides bigger and more dynamic ways to display customized content messages. Mandalay Bay offers world-class conference space and service. The venue options range from ballrooms to ample pre-function spaces, catering to teams of any size while accommodating multiple large groups simultaneously. Our certified planners work collaboratively with you to understand your specific event requirements, anticipating your business needs and offering the best-fit solutions. In addition to providing exceptional conference facilities, Mandalay Bay is also dedicated to sustainability. We strive to give our guests an unforgettable experience while minimizing our impact on the environment. As part of our sustainable energy efforts, you'll find refillable water stations throughout the property, eliminating the need for single-use plastic bottles and reducing unnecessary plastic usage. Mandalay Bay is proud to offer an upgraded and enhanced experience for businesses seeking a venue that combines innovation, convenience, and sustainability. Whether you're hosting a conference, meeting, or other business event, Mandalay Bay's refreshed convention space, world-class service, and commitment to sustainability make it the ideal choice. Come and discover the new wave of experiences awaiting you at Mandalay Bay on the Las Vegas Strip. Wherever your organization is going, getting there starts with being here.