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Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Central Entertainment Group (CEG), one of the top celebrity management & talent agencies in the country, has been connecting celebrities with… more
Remember when the coolest thing at a trade show was the bingo game? You know, go to certain booths, get a stamp, and collect all for a prize. Remember the excitement and BUZZ it created? Can you imagine doing that now?
Gamification is nothing new. You may wonder does my event really need to have some sort of game? The short answer is yes! Adding a gamification component can lead to buzz, excitement, engagement and an additional revenue stream. You may… more
If you haven’t visited Louisville, KY lately, you might not recognize it. The entire downtown is nearing the completion of a $1 billion revitalization. On virtually every corner there’s something new popping up—new Bourbon distilleries, new Southern-inspired culinary destinations and new places to explore.
But at the heart of it all is the completely renovated and expanded Kentucky International Convention Center (KICC).
After 22 months of construction and remodeling, the new KICC is set to reopen in August of 2018. Inside, KICC will feature over 200,000 square feet… more