World of Concrete's Rig Racin' Mobile Game App Scores 100,000-plus Downloads
January 30, 2014
Hanley Wood Exhibitions’ World of Concrete just wrapped up in Las Vegas and not only did the show fare well, but also the mobile game app made specifically for it – Rig Racin’ – scored a whopping 100,000-plus downloads.
Game players had the opportunity to steer mixer trucks through three action-packed, challenging game-play environments.
Players had to deliver their cement load on time to receive in-game rewards and to advance to more challenging levels throughout the game.
The better the player, the more in-game cash the player could earn to purchase new themes for various mixer trucks.
“As we celebrate the 40th edition of World of Concrete in 2014 this month, the timing could not have been better for the launch of this exciting game. We are thrilled that it has been so successful in such a brief period of time,” said Tom Cindric, vice president, Hanley Wood Exhibitions.
He added, “We are proud to be providing this digital extension of the World of Concrete event to the gaming world. It’s definitely a unique platform in the tradeshow industry.”
With more than 100,000 downloads, the game also had a significant impact on creating brand awareness for World of Concrete.
Hanley Wood partnered with Soap Creative, a digital interactive group to create the concrete-themed racing game
"We're very pleased with the audience response to this compelling game. We've received so much positive feedback from across the globe about Rig Racin' and World of Concrete,” said Jeff Davis, Director of Digital Products for Hanley Wood Exhibitions.
He added, “Without question, Rig Racin' has enabled us to extend the reach of World of Concrete to areas we had not touched previously.”
The game is available in the Apple App Store for iOS devices and Google Play for Android devices.
This year’s World of Concrete, held Jan. 20-24 at the Las Vegas Convention Center, drew more than 48,000 attendees, and featured 1,250-plus companies, exhibiting across more than 570,000 net square feet of space.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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