Kevin Dana is executive director of marketing and product development at CORT Trade Show & Event Furnishings, a leading provider of furniture rental for the meetings and exhibitions industry.
Partner Voices
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier.
Delivering a Personal Experience