Aspire to Greatness at Your Trade Show

October 25, 2015

Lisa Apolinski

Lisa Apolinski is a professional speaker, blogger, and digital strategist. With her company, 3DogWrite.com, she works with event managers to get their message to attendees, particularly through digital channels, on and off the show floor.

I recently was in Dubai and had afternoon tea at the Hotel Jumeirah. This was a great experience, including how the staff added to it.  It got me thinking about things you can do with your trade show to enhance the booth experience.

Every staff member counts:  Every staff member can either add or detract from an experience. If you don’t empower your staff, or train them effectively, you may have staff members who miss opportunities for great engagement. It is true that every staff member counts when it comes to providing a great booth experience. Empower every staff member to provide it.

Attendees rule:  At the Hotel Jumeirah, every guest was treated as important.  At your trade show, attendees should also be treated as important, and as individuals.  Giving your attendees the attention they deserve is a key component.  And what is more important is focusing on each individual attendee.  Focusing on each attendee as individuals keeps your staff focused on a genuine and unique engagement.

Redirection for better engagement:  We tried to go into the area for guests (unbeknownst to us), and the security guard, rather than just send us back, used the opportunity to chat with us and send us into an area we could explore, and one we didn’t know about. Redirection at a trade show booth is helpful when your booth is crowded and you need to buy time with your attendee until a demo is open.  Use the interaction as an opportunity to find out more about your attendee’s pain points, so you can hone your message to address them.

Aspiring to greatness takes focus and work, and every trade show engagement can be part of that aspiration.

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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact