Tech Gadgets As Trade Show Swag

January 14, 2020

When it comes to marketing at trade shows, many brands turn to promotional products that are useful and appealing to the public and that can also help build up awareness and drum up business. And while there are clothing items, toys, water bottles, pens and numerous other products to consider, tech gadgets are something that exhibitors should definitely be using as swag.

Why?

First off, this is a tech-driven world, full of devices: About 85% of adults own cell phones. Over 60% of those who fall into the category of Gen X or Baby Boomers own desktop computers, while most younger generations own laptops. And about half of adults out there own an mp3 player. 

These gadgets may be used to communicate, learn new information and pass the time, but it goes beyond that, as 90% of millennials rely on their phones for safety and since many parents/guardians utilize technology to ease the anxiety felt when it comes to raising children, keeping them occupied, knowing where they are and keeping them safe.  

Yes, today, brands can also turn to more advanced promo items that can help people feel secure, in control and well, overall. So when it comes to selecting swag, keep the following points in mind…

General gadgets such as power banks and earbuds will always please a crowd. These can be used by one and all, whether someone is charging their phone and listening to music on the way to work, taking a call with a client during a lunch break or catching up on TV throughout the weekend.

Fun gifts that can be added to cell phones are good ideas, as well, since PopSockets, selfie lights and phone wallets can personalize these devices, all while repping a company’s name/logo. There are also bigger products, such as drones and VR headsets, that can be raffled off on social media or at a trade show booths; these big-ticket items are a good way to draw in even more fans and followers.

The technological advancements that focus on privacy, safety and wellness, though, are going to be the best bet. A company can hand out key finders with their logo on them. It can give away fitness trackers, in order to promote a health-related holiday or event. Or it could consider smart home devices, like plugs, bulbs, cameras and speakers, as a way to intrigue an audience and see more success. 

Swag has always been a wise way to advertise, and that is not going to change anytime soon. Everyone loves freebies, and when a brand can give out a tech device—especially one that can help people feel secure, track their steps/calories, find their keys and/or control their homes while they are away—that is going to speak volumes. 

So if you have an industry event, a launch party or a holiday coming up, keep gadgets like the ones on this list in mind. Use them to interest potential customers in your product(s)/service(s). And know that these promo items are doing the public some good, all while promoting your business, too. 

 

Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE and engage with us on TwitterFacebookLinkedIn and Instagram!

Add new comment

Partner Voices
Here at Mandalay Bay, venues are inviting and innovative. As one of the most iconic names on the Las Vegas Strip, the Mandalay Bay Convention Center has recently undergone an exciting upgrade. This renowned venue now offers everything your business needs, with a refreshed convention space designed to inspire productivity and creativity, as well as an impressive selection of world-class restaurants and amenities. If you're searching for a venue that is both inviting and innovative, Mandalay Bay is the place to be. Mandalay Bay is committed to investing in a new wave of enhancements, not only in the convention space but also throughout the entire resort. With new restaurant openings and remodels, spectacular entertainment, and updated rooms, Mandalay Bay promises to deliver new and exciting experiences to its guests until 2024. To create a truly effective conference venue, Mandalay Bay has carefully considered what businesses require. The right technology, capacity, and inspiration are essential to take ideas to the next level. The refreshed Mandalay Bay Convention Center has been designed with your business in mind. Every room is equipped with newly-upgraded technology, enhancing our ability to support bandwidth demand and overall data capabilities. Additionally, the addition of 10 new digital walls provides bigger and more dynamic ways to display customized content messages. Mandalay Bay offers world-class conference space and service. The venue options range from ballrooms to ample pre-function spaces, catering to teams of any size while accommodating multiple large groups simultaneously. Our certified planners work collaboratively with you to understand your specific event requirements, anticipating your business needs and offering the best-fit solutions. In addition to providing exceptional conference facilities, Mandalay Bay is also dedicated to sustainability. We strive to give our guests an unforgettable experience while minimizing our impact on the environment. As part of our sustainable energy efforts, you'll find refillable water stations throughout the property, eliminating the need for single-use plastic bottles and reducing unnecessary plastic usage. Mandalay Bay is proud to offer an upgraded and enhanced experience for businesses seeking a venue that combines innovation, convenience, and sustainability. Whether you're hosting a conference, meeting, or other business event, Mandalay Bay's refreshed convention space, world-class service, and commitment to sustainability make it the ideal choice. Come and discover the new wave of experiences awaiting you at Mandalay Bay on the Las Vegas Strip. Wherever your organization is going, getting there starts with being here.