Why Should Attendees Stop At Your Booth?

November 27, 2019

Every year, numerous trade shows take place around the world, allowing businesses to get in front of and try to appeal to an audience. When someone attends an event like this, though, what is going to make them stop at a certain booth? What kind of display will catch their eye? What will they get if they come over to learn more about a product/service?

Those who are setting up booths at trade shows need to provide incentives like the following:

Free Swag

Of course, swag is a go-to option for booths, since everyone loves freebies! Don’t just get random tchotchkes, though, and instead, opt for promotional products that align with what you do and who you target. 

For instance, if you are a wellness company, you could hand out branded protein bars, pedometers or water bottles. If you are in the eco-space, you could go with reusable straws, canvas tote bags or items made from sustainable materials like cork or bamboo. 

Giveaway/Raffle

On a similar note, a brand can host a giveaway or a raffle at a booth, in order to draw in a crowd. In order to do this, choose a big-ticket item as the prize, post about it on social media, easily allow guests to enter to win, and select a winner in a random and public way before the end of the day.

Some stand-out items that can be given away or raffled off, no matter what your business does, include wireless speakers, bags/backpacks and gift packages that combine several smaller products into one bundled prize. 

Time With A Professional 

Besides giving away free products, a business can also give away time. Your product could be a one-of-a-kind thing, and people may want to ask you all about it while getting to actually use it. Your services could be highly needed in your area, meaning those who stop at your booth may have specific questions that only you can answer.

Trade shows can take a great deal of time, money, energy and resources, but the team you send to them needs to be ready to provide insight, education and a good time to everyone who stops! 

Business Tips

Furthermore, a booth can offer business tips; trade shows bring together a certain industry, and a smart way to stand out from competitors is to give great advice. This will look different for everyone, depending on your field, location and brand, but providing booth visitors with valuable info is an effective tactic.

So before heading out to the next industry event, stop and think about how to draw in potential customers, what will appeal most to people and why anyone should care about your booth at all!

 

Don’t miss any event news! Sign up for any (or all) of our e-newsletters HERE and engage with us on TwitterFacebook, LinkedIn & Instagram!

Add new comment

Partner Voices
Here at Mandalay Bay, venues are inviting and innovative. As one of the most iconic names on the Las Vegas Strip, the Mandalay Bay Convention Center has recently undergone an exciting upgrade. This renowned venue now offers everything your business needs, with a refreshed convention space designed to inspire productivity and creativity, as well as an impressive selection of world-class restaurants and amenities. If you're searching for a venue that is both inviting and innovative, Mandalay Bay is the place to be. Mandalay Bay is committed to investing in a new wave of enhancements, not only in the convention space but also throughout the entire resort. With new restaurant openings and remodels, spectacular entertainment, and updated rooms, Mandalay Bay promises to deliver new and exciting experiences to its guests until 2024. To create a truly effective conference venue, Mandalay Bay has carefully considered what businesses require. The right technology, capacity, and inspiration are essential to take ideas to the next level. The refreshed Mandalay Bay Convention Center has been designed with your business in mind. Every room is equipped with newly-upgraded technology, enhancing our ability to support bandwidth demand and overall data capabilities. Additionally, the addition of 10 new digital walls provides bigger and more dynamic ways to display customized content messages. Mandalay Bay offers world-class conference space and service. The venue options range from ballrooms to ample pre-function spaces, catering to teams of any size while accommodating multiple large groups simultaneously. Our certified planners work collaboratively with you to understand your specific event requirements, anticipating your business needs and offering the best-fit solutions. In addition to providing exceptional conference facilities, Mandalay Bay is also dedicated to sustainability. We strive to give our guests an unforgettable experience while minimizing our impact on the environment. As part of our sustainable energy efforts, you'll find refillable water stations throughout the property, eliminating the need for single-use plastic bottles and reducing unnecessary plastic usage. Mandalay Bay is proud to offer an upgraded and enhanced experience for businesses seeking a venue that combines innovation, convenience, and sustainability. Whether you're hosting a conference, meeting, or other business event, Mandalay Bay's refreshed convention space, world-class service, and commitment to sustainability make it the ideal choice. Come and discover the new wave of experiences awaiting you at Mandalay Bay on the Las Vegas Strip. Wherever your organization is going, getting there starts with being here.