Jun 12, 2017

Whether directional, advertising or general information, signage is a vital component of tradeshows providing necessary information to participants. Often, it is also one of the least environmentally friendly aspects of events and tradeshows. While it may not possible to do away with this form of communication, it’s environmental impact can be minimized by reducing, rethinking, recycling and reuse.

As large tradeshows and events become more sustainable, we are learning valuable lessons from their challenges and solutions. These three examples show how creative thinking and attention… more

Jun 09, 2017

On your post-event survey, are you asking attendees if this is their first time attending your event?

Anecdotally, I can tell you that 70-80 percent of event organizers we speak with ask their attendees this question. And it makes sense: the keys to growing your event are based on your ability to attract new attendees while retaining your current customer base.

If an attendee doesn’t return to the event the following year, or ever, is it really a lost opportunity?

Did they have a poor onsite experience? 


Did they leave their… more

Jun 07, 2017

Throughout the registration process of an event, show management has the opportunity to collect an incredible amount of data about their show’s attendees. This data – registration and attendance patterns, demographics, region and registration classification – is a rich source of information.

Taking data and making it work for you is about more than just capturing information. Data needs to be analyzed and used to produce a successful event. 

With so much data available, making decisions about what to do with it can be a daunting challenge. Where do you begin?

Jun 01, 2017

I was recently reading a trade show industry blog and one of my pet peeves jumped out and grabbed me. My blood pressure immediately shot up. It was an article on how an exhibitor enticed attendees to drop off their business cards in a bucket at their exhibit to win a TV and how wonderful it was to get so many more trade show leads. The only problem is, the cards – that they called “leads” – had no known connection whatsoever with the card owner having any interest at all in their product.

I hate to be the one to break the bad news to the… more

May 30, 2017

Organizers are constantly looking for any edge to grow their shows. But those who plan and consider the Second-Year Quotient can experience a big difference – both to the bottom line and attendee satisfaction. “2YQ” can be strategic planning factor that is based on the likelihood first-time attendees will return to the same event in the future.

Driving return attendance is a hot button issue for event organizers and it has a lot to do with a

first-timer having a good experience. There are many ways to ensure first-timers have a good

experience and your event technology… more

May 25, 2017

Each time you sell your products at a trade show display, you put in a lot of effort, time and money. It is, therefore, paramount to find all ways of maximizing that investment.

Your primary objective should be on how to create an attention that will remain even after the show, no matter how small your budget might be.

Custom trade show displays do not have to be very expensive, but they have to be creative, smart and memorable. Here are some tips you can follow to ensure that you have an affordable and fruitful custom trade show display.

Use Simple… more

May 23, 2017

Most of us have heard a variation of this question at some point in our lives: if everyone else jumped off a cliff, would you do the same?

The point of this rhetorical question was meant to drive home the concept of exploring your own path rather than following in the footsteps of others. It was great advice but as marketers, many of us find ourselves following the industry pack and landing on the hard ground of unoriginality.

Best practices exist for a reason. They lay the foundation and give marketers a solid starting point. But we live in an increasingly competitive age… more

May 18, 2017

My company has been providing shipping and transport cases for the trade show industry for many years. As such, we’ve operated out on the periphery, which has given us a unique perspective. We get a “big picture” view of industry movements and trends a bit earlier than specialized companies more deeply entrenched in industry segments.

The Industry Is Taking a Greater Toll on Earth’s Resources

Through the years, I’ve watched the industry evolve in several ways. For example, the number of cases per show (and the case sizes) has continued to increase along with… more

May 16, 2017

During the recent SISO CEO Summit, I presented to delegates some highlights from my white paper: How to structure the events organizer of the future. Essentially, it’s a survival checklist that every event organizer should follow.

Why? Because right now, the business of organizing events is being tested. Exhibitors and attendees are asking for more. The digital revolution is encroaching on the event industry and competition is intensifying. Making structural changes – even those that challenge the status quo – within the organization will enable event organizers to thrive in an era… more

May 12, 2017

Good news for trade show organizers: According to a recent Attendee Acquisition Benchmarks and Trends Study, 66 percent of organizations are expecting increased attendance in 2017.

So, while this optimistic outlook is encouraging, how should you go about getting your share of this increased attendance? In other words, how do you grow your trade show?

Target Executive-Level Professionals. A study by the Center for Exhibition Industry Research (CEIR) indicated that the majority of first-time attendees at trade shows… more