Mar 31, 2017

Companies spend a lot of money and time creating a unique and compelling exhibit or event presence that will make them stand out and connect with potential and existing clients. There is another way to stand out and to garner attention for your company and for your brand, and that is to have someone in the company speak at the event. 

Speaking at an event can seem daunting and, depending on the size and quality of the audience, some question if it is worthwhile. While you may have reasons not to speak, I would argue that there are also many benefits to your company and to… more

Mar 30, 2017

Creating a great brand experience and creating great content are not distinctly different activities. A successful brand experience maximizes all the ways you can engage attendees, setting the stage for them to interact, network and share information. And as they say, content is king.

Content is a natural extension of any brand experience, whether that’s the thought leadership shared during the experience itself or content that attendees generate around an event when they are inspired and engaged. It allows for a deeper, lasting connection and creates value for attendees.… more

Mar 23, 2017

Custom displays are not supposed to cost much. But that's not what is reflected in the current market, where prices of many trade show displays are nearly equivalent to that of a house.

It still is possible to customize your trade show display without having to pay much. Here are some of the tips you can follow to avoid spending much money for your trade show displays.

You Will Need to Upgrade the Graphics

Trade show displays mostly use graphic panels that can be easily interchanged. This can allow you to promote various brands and services in… more

Mar 22, 2017

One size fits all may work for hats, but it won’t work for events. Attendees expect event content – and its marketing – to address their specific needs and challenges. They won’t take the time to sift through generalized marketing to find what they’re after and they’ll likely skip your event entirely if it doesn’t resonate.

So how do you speak their language, address their pain points and pique their interest?

What are Attendee Personas?

That’s where personas – sometimes referred to as buyer or marketing personas – can help. Personas are fictional… more

Mar 18, 2017

Just like any other check-up, understanding the health of your vendors matters because you rely on them to support and execute important aspects of your business. Your event technology vendors are no exception, since the health of their company or platform does impact your entire event ecosystem.

The event technology space has been rife with layoffs, mergers and acquisitions and sun-setting of products that are currently in use by event organizers. These business decisions are not unusual, but do have an impact on your team’s strategy and goals.

So how can you protect… more

Mar 15, 2017

Most marketers know that digital and event technology is a must-have for events and brand experiences. But did you know that it’s mission-critical for organizations looking to engage Millennials and Gen Z?

In fact, 53% would rather give up their sense of smell than give up their technology. With the digital stakes so seemingly high when it comes to… more

Mar 11, 2017

Most event marketers or exhibitors understand the importance of engaging with their attendees. But what if you took the plural “attendees” and started using only the singular form “attendee”?

Imagine the impact your event would have if you were able to put your focus squarely on each individual person. One thing is certain: you would have a captivated, loyal audience and the opportunity for a serious competitive edge.

With the help of touchscreen and intuitive interface technology, like the solutions from MultiTaction®, it is getting much easier to give your attendees the… more

Mar 10, 2017

The trade show is over. Now what?

Trade shows present the perfect opportunity to introduce your brand to new customers and re-engage with existing ones. Once the trade show is over, it’s important to maintain that great momentum by continuing to build on those relationships and building sales.

Here are three ideas you can use to increase sales after the trade show ends.

1. Track Leads and Stay Connected Via Email

Put all of the contacts you made exhibiting at a trade show to good use and stay in touch through the entire sales cycle. Marketing outreach via email… more

Mar 02, 2017

In Globalization 1.0, which began around 1492, the world went from size large to size medium. In Globalization 2.0, the era that introduced us to multinational companies, it went from size medium to size small. And then around 2000 came Globalization 3.0, in which the world went from being small to tiny. Thomas Friedman, author and futurist

Many U.S. trade shows are having to cope with consolidation in the number of both exhibitors and attendees. Globalization is a reality and its effects can make or break a trade show depending on how organizers adapt to… more

Feb 28, 2017

So, you’ve decided to be an exhibitor at a trade show to network with prospective buyers and discover new opportunities. This is the easy part. However, before you spend your time and money building out a booth, make sure you’re choosing the right trade show(s) for your business. Here are three quick steps to help you choose which events you need to be a part of.

Establish your goals

Are you looking to launch a new product, raise brand awareness or simply network with buyers in your industry? No matter what you wish to accomplish by being an exhibitor at a… more