Sponsorship data has been a hot topic for years and continues to play an important role in the events and exhibitions industry. It’s clear that sponsorships are here to stay! Which is why it’s so important to learn how to utilize collected data so you can make informed business decisions. Most event professionals recognize the importance of data collection, but they also know and understand how overwhelming it can be if processes are not set in place.
Chances are you are collecting sponsor data every year at your shows, such as: Who’s coming? What are they sponsoring? How much… more