Feb 23, 2017

Sponsorship data has been a hot topic for years and continues to play an important role in the events and exhibitions industry. It’s clear that sponsorships are here to stay! Which is why it’s so important to learn how to utilize collected data so you can make informed business decisions. Most event professionals recognize the importance of data collection, but they also know and understand how overwhelming it can be if processes are not set in place.

Chances are you are collecting sponsor data every year at your shows, such as: Who’s coming? What are they sponsoring? How much… more

Feb 21, 2017

Technology is infiltrating every aspect of our lives. From the moment we wake up to the moment we get ready for bed, most of us interact with some sort of technology. While I am in the business of face-to-face events, we can’t deny that the explosion in new technologies makes our lives easier while facilitating growth and connectivity in our businesses. Additionally, much of today’s innovation, even in the most traditional industries, is coming from adapting digital technologies to improve on existing products.

With that in mind, I have compiled a list of some of the most popular… more

Feb 17, 2017

If you are like most exhibitors, you have screens, monitors and tablets in your booth … but you aren’t really sure how to best use this powerful digital tech to create more impact.

According to a 2015 white paper Tech for Trade Show Exhibitors from Skyline Exhibits and Access Intelligence, most exhibitors are still putting PowerPoint slides or their own websites on the screen.  

That’s probably because they don’t know how easy it is to create content that will go beyond websites and PowerPoint and generate more leads and sales.


Feb 16, 2017

Digitalization is nothing yet to come. We are all living in the age of digitalization. We are already embedded, but it should not be considered as an end in itself. The question is: What’s in it for the customers or what’s in it for your own organization?

Digitalization: an important step of development in our industry

As one major economic trend, the influence of digitalization could change and/or create business models, of course also within the trade fair industry. That’s why I would like to address some highlights from the German perspective for… more

Feb 16, 2017

Continuing the digital education, virtual reality officially arrived at the event industry at Convening Leaders. At the already bustling TechCentral, crowds eagerly awaited their turn to wear virtual reality headsets.

A picture may say a thousand words, but the looks on participants’ faces after a virtual reality demo told a thousand experiences. When applied to brand experiences, virtual reality will allow planners to take simulated tours of a site or explore how various design approaches look in a specific space. Marketers can employ the technology to show how their product or… more

Feb 10, 2017

Big data, small data, box data, fish. Any ‘90s raver will tell you that this was the dance move of choice with students across the country. Well, close…but maybe this one’s the Silicon Valley dance trend of 2017?

At the end of every year, content either focuses on trends or a full-on Year In Review. What’s hot? What’s not? What’s coming next? Companies announce what’s "new" and the cycle continues.

On the topic of data, this year’s (and the last few years’) trend was big data and how it would revolutionize your business. Did it? Has it? If you know how to interpret what you’… more

Feb 10, 2017

In the trade show industry, and specifically for sales teams, producing results by means of booth and sponsorship sales is customarily the criteria by which “productivity” is measured. If we accept the end result as a good measure of productivity, and for all practical purposes it does seem to be the best option, then keeping the team’s focus on both short and long-term goals is key to success. Yet, even very successful teams often and inevitably go through repetitive cycles of procrastination. Is there a way to ensure that productivity stays at a sustained high level through the sales… more

Feb 03, 2017

The sedentary experiences of most virtual reality activations today with a heavy headset and repurposed gaming chair are quickly coming to an end. The latest and best VR experiences allow users to get up and walk around or incorporate additional elements, such as motion or even scent, providing a completely immersive sensory experience for event attendees.

This strategy has come to life as part of the 2017 Super Bowl LIVE Fan Festival, where GES and partner IDEAS quite literally “launched”… more

Feb 02, 2017

I knew going to Cuba this past year would be a culture shock. I was anticipating getting lost in salsa music and diving into the daily life of a local — a detour from my ordinary routine.

But actually being in Cuba helped me realize the importance of face-to-face experiences. The language barrier (I don’t speak fluent Spanish, and most Cubans I met — including my host family — do not speak English well) created a real communication challenge.

I quickly came to realize that there is a universal understanding between human interactions and the messages… more

Jan 25, 2017

“The minute you think you've got it made, disaster is just around the corner.” – Joe Paterno

It has been almost a year since I passed on the management responsibilities of the International Production & Processing Expo (IPPE) to my successor. It was 7 a.m., and the 2016 show was due to open at 10 a.m. I was in the show office when I hear the plaintive cry from my successor to follow him. As we entered the exhibit hall, we see a huge waterfall coming from the ceiling. A tube in the facility’s HVAC had frozen the night before and cracked, with the… more