3 Important Marketing Strategies Event Organizers Should Adopt

Trade show planning and marketing is an extremely strategic process. Organizers have to constantly evaluate current and emerging trends to stay on top of their game. While your team’s goals and promotional tactics will be defined by the unique environment of your industry, there are some key universal strategies that should always be a part of your marketing mix.

Differentiate your event

3 Important Marketing Strategies Event Organizers Should Adopt

Trade show planning and marketing is an extremely strategic process. Organizers have to constantly evaluate current and emerging trends to stay on top of their game. While your team’s goals and promotional tactics will be defined by the unique environment of your industry, there are some key universal strategies that should always be a part of your marketing mix.

Differentiate your event

Global Spectrum Signs on Smart City Networks to Atlantic City CC, Boardwalk Hall

Global Spectrum, facility managers of the Atlantic City Convention Center and Boardwalk Hall, awarded a contract to Smart City Networks to manage all technology and telecommunications services for both venues.

Global Spectrum chose Smart City Networks due to their industry experience and depth of resources.  Smart City and Global Spectrum currently work together at two other convention venues in Cincinnati and Miami Beach. The five-year contract took effect on Sept. 1.

Global Spectrum Signs on Smart City Networks to Atlantic City CC, Boardwalk Hall

Global Spectrum, facility managers of the Atlantic City Convention Center and Boardwalk Hall, awarded a contract to Smart City Networks to manage all technology and telecommunications services for both venues.

Global Spectrum chose Smart City Networks due to their industry experience and depth of resources.  Smart City and Global Spectrum currently work together at two other convention venues in Cincinnati and Miami Beach. The five-year contract took effect on Sept. 1.

Event Marketers - Are You Ready for 2015?

As we enter the last quarter of 2014, this is a good time for event marketers to start planning their promotional strategy for the coming year. To do that successfully, it is helpful to tune into the current digital trends and gain crucial insight into how attendees will interact with technology in the coming months.

1.       Email sharing is big. Emails with social sharing buttons increase click through rates by 158%. (Source: webdam.com)

Event Marketers - Are You Ready for 2015?

As we enter the last quarter of 2014, this is a good time for event marketers to start planning their promotional strategy for the coming year. To do that successfully, it is helpful to tune into the current digital trends and gain crucial insight into how attendees will interact with technology in the coming months.

1.       Email sharing is big. Emails with social sharing buttons increase click through rates by 158%. (Source: webdam.com)

Tools for Virtual Networking Before Arriving at an Event

Hit the ground running at your next industry event! Make contact and connections with others in your field before you arrive at the venue so that your face-to-face meetings are productive and not centered around “Who are you?” and “What do you do?” questions. New technology is popping up daily to address this very issue. Below are a few new and old, but good, ways to network prior to an event.

Event Web Site

Partner Voices
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