5 Benefits to Taking Your Event Online

February 6, 2016

With constant enhancements in technology and the continuous fight to remain competitive, there has been a surge in ways to increase event revenue. With this surge  we are seeing a dramatic shift in the way content is being consumed at events. Virtual and hybrid events in the form of conferences, job fairs, and trade shows are becoming the norm, adding a new approach to traditional events.

If you’re thinking about hosting one yourself, here are 5 benefits to going virtual. 

1. Extend the Life of your Event

One of the most helpful elements of a virtual event is the fact that it has an afterlife. 

Sessions can be recorded and referenced as on demand sessions for users to reference back to, re-watch, and share. There is no need to worry about taking notes or missing a big idea because every presentation, chat, and Q&A session is recorded.

2. Drive Overall Engagement

The interactive features of a virtual event allow for more conversations to take place within the presentation. Games, chat, polling, and Q&A allow for continuous audience 

engagement, learning, and creating meaningful connections. These tools also help the client to better understand the audience’s perception and gain valuable insight.

3. Quick Set Up and No Tear Down

Virtual events include all the same elements you would see in a physical event like  handouts, sponsor booths, and breakout sessions without the hassle of setting up large stages or breakout rooms. A major highlight of virtual events is that there is no complicated set up or break down after the event. You simply end your last session, and it’s a wrap!

4. Reach a Global Audience

Adding a virtual event to your event strategy offers many great benefits including the ability to reach a mass audience. You can extend your reach with the ability for attendees to easily share your registration pages beyond your list of participants. Anyone can attend a virtual event regardless of where they are located, and they can also view and participate from any mobile device making virtual events perfect for people on the go.

5. Receive Metrics and Audience Data in Real Time

With virtual events, you are able to track new leads, see how engaged your audience is, and track which attendees convert to physical attendees at the next event. With this data at hand, you can easily measure results and make continuous improvements to your program.

Virtual events are rising to the top as a preferred way to learn, network, and share ideas with like-minded people regardless of their location. There are many great use cases for adding a virtual component to your next event. Companies use virtual events to help create interest and drive physical attendance for future events. Some use virtual events as teasers to promote content and attract a larger audience to their physical event. Others use virtual events to generate more sales. Regardless of the use case, virtual events are being used more frequently to lower costs, connect dispersed audiences and increase their event ROI.

Add new comment

Partner Voices
Here at Mandalay Bay, venues are inviting and innovative. As one of the most iconic names on the Las Vegas Strip, the Mandalay Bay Convention Center has recently undergone an exciting upgrade. This renowned venue now offers everything your business needs, with a refreshed convention space designed to inspire productivity and creativity, as well as an impressive selection of world-class restaurants and amenities. If you're searching for a venue that is both inviting and innovative, Mandalay Bay is the place to be. Mandalay Bay is committed to investing in a new wave of enhancements, not only in the convention space but also throughout the entire resort. With new restaurant openings and remodels, spectacular entertainment, and updated rooms, Mandalay Bay promises to deliver new and exciting experiences to its guests until 2024. To create a truly effective conference venue, Mandalay Bay has carefully considered what businesses require. The right technology, capacity, and inspiration are essential to take ideas to the next level. The refreshed Mandalay Bay Convention Center has been designed with your business in mind. Every room is equipped with newly-upgraded technology, enhancing our ability to support bandwidth demand and overall data capabilities. Additionally, the addition of 10 new digital walls provides bigger and more dynamic ways to display customized content messages. Mandalay Bay offers world-class conference space and service. The venue options range from ballrooms to ample pre-function spaces, catering to teams of any size while accommodating multiple large groups simultaneously. Our certified planners work collaboratively with you to understand your specific event requirements, anticipating your business needs and offering the best-fit solutions. In addition to providing exceptional conference facilities, Mandalay Bay is also dedicated to sustainability. We strive to give our guests an unforgettable experience while minimizing our impact on the environment. As part of our sustainable energy efforts, you'll find refillable water stations throughout the property, eliminating the need for single-use plastic bottles and reducing unnecessary plastic usage. Mandalay Bay is proud to offer an upgraded and enhanced experience for businesses seeking a venue that combines innovation, convenience, and sustainability. Whether you're hosting a conference, meeting, or other business event, Mandalay Bay's refreshed convention space, world-class service, and commitment to sustainability make it the ideal choice. Come and discover the new wave of experiences awaiting you at Mandalay Bay on the Las Vegas Strip. Wherever your organization is going, getting there starts with being here.