Blogs

Sep 02, 2021
Open your calendar on any given day, and chances are good that it looks nearly identical to the day before: chock full of video meetings and conferences. Meeting after meeting can be taxing enough, but those held in the digital realm are leading to a phenomenon known as “Zoom fatigue.”  This seems almost counterintuitive, as little effort is required to attend. However, there are many reasons why virtual meetings and conferences feel so exhausting. For one, they require an exorbitant amount of eye contact. No longer are you looking around a room as people speak; your attention is directed… more
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Sep 02, 2021
In the past several weeks, I have traveled to several cities across the U.S. for different-sized trade shows and industry meetings. As a frequent business traveler pre-pandemic – at least a few times a month – I will tell you that traveling right now is simply not quite the same as it used to be in more ways than one. In short – PACK YOUR PATIENCE – and realize that everyone, and I mean everyone, is doing the best that they can in a challenging environment.   Also – work with your hotels, venues and CVBs to find out what impacts there may be on any of the points below in their cities and… more
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Aug 31, 2021
There’s a certain energy on a trade show floor that is wildly thrilling. To call it sensory overload would be an understatement. There are the perfectly positioned booths, of various scales and designs, the bright overpowering lights, the smell of the fresh carpet, the sounds of bustling vendors frantically talking to as many people as they can, the amplification of the demos happening all over with people on microphones and, of course, the squishes and squeaks of the tchotchkes collected at every turn. Then there is that underlying feeling of pressure in the air that you can sense from each… more
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Aug 26, 2021
“Become comfortable with permanent uncertainty.” ~ Unknown Since March 2020, your lives as planners, show managers and suppliers have been nothing short of topsy-tervy. For many seasoned event professionals, the last 19 months are new to someone whose planning cycle is three to five years in the future.  While many are touting a “new normal,” what is that exactly? And how do you pivot when your local, state or federal government changes direction? What happens when you have attendees who want to cancel or come at the last minute? One guiding principle is to stay calm.  Let’s talk through… more
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Aug 20, 2021
Since the beginning of July, I have been to several trade shows and events all over the U.S. and inevitably when I talk to people afterward, one of the very first few questions they ask is "how many attendees and/or exhibitors were at the show?" Jennifer Hoff, president of Taffy Event Strategies and Trifecta Events, said that after she and her team recently ran the Coverings trade show in Orlando, she was asked the same thing about attendance at the event. “I told them ‘You are asking the wrong question!’” Hoff said. In the middle of a pandemic, with a show that has a heavy international… more
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Aug 19, 2021
Recently, Zoom announced the release of a new events platform that will let organizers monetize and promote their events. Zoom Events is packaged as an “all-in-one” platform that can build event hubs, provide customizable ticketing and registration options, integrate networking for attendees, track event statistics and more. While the new Zoom Events platform holds benefits for the future of virtual event planning, what does it mean for event management companies? Can more sophisticated event platforms displace traditional firms that provide event management and planning services? Zoom Is a… more
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Aug 17, 2021
Influencers. They’re only helpful for B2C marketers, right? Not quite. While influencer marketing is an oft-used tactic for companies selling a consumer product or lifestyle, it can also be highly effective for event marketers in the B2B space.  Fortunately, many of the industries or professions our events serve are full of qualified influencers, many of whom are easily accessible and under our own trade show’s roof. Event organizers who effectively leverage influencer marketing can expect amplified reach and trust in campaign messaging, ultimately acquiring net-new attendees. Here are four… more
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Aug 13, 2021
The trade show industry struggled over the past year as COVID-19 restricted travel and in-person attendance. Now, as vaccines roll out in force and restrictions loosen, the prospect of in-person trade shows seems viable once again. Still, the path forward may not be clear. Even as the pandemic fades, concerns over event safety will likely linger for some time. Similarly, some would-be attendees may now prefer virtual trade show experiences after becoming accustomed to them. These trends pose a challenge to trade show organizers, but you can work around them. Here are five ways you can… more
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Aug 10, 2021
Getting into a trade show is easy. Squandering that opportunity is easy, too. If you go into your first trade show (or your second, or third or fourth…) with a too-casual mindset, a noncompetitive approach and high expectations, you’re in for a bad time.  While it’s up to trade show organizers to attract attendees, it’s up to you to win them over, and simply being there won’t cut it. Your booth must make an impression. Whether you’re dealing with a hybrid audience or you’re setting up at an industry-only fair, you have to stand out, and that’s easier said than done in today’s marketing world… more
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Aug 05, 2021
When the pandemic required that business-to-business event organizers switch to virtual events overnight, it was nerve-wracking for many. Besides being unfamiliar with an entirely new event model, planners struggled with the technology, learning curve, and design philosophy. While challenging, good came from it. A year later, some learnings from virtual events are poised to change the way organizers run in-person events. Technology will play a significant role. What stakeholders love about virtual events Apart from the casual dress code and a short commute, there's a lot to love about… more
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Partner Voices

Las Vegas is home to world-leading tech conferences, such as Amazon Web Services (AWS) re:Invent in late 2021 and CES in January 2022. It’s where the world’s brightest minds once again are coming together – in person – to discuss the very future of tech, digital transformation, and innovations to help people live and work more productively. It’s only fitting that as a destination Las Vegas is transforming the guest experience with unique venue technology ranging from secure hybrid meetings to contactless payments to some of the largest digital screens in the world.