Blogs

Nov 15, 2023
As event professionals, we are always looking for ways to maximize value for our audience while finding new ways to generate revenue. The challenge: How do you accomplish growth without continuously raising prices for your customers?  One answer: Consider a discount pricing model for show admission.  Exhibitions and events historically use an early-bird, advance and standard pricing model for admission. The prices are set for a time and automatically applied when an attendee registers for the event. The traditional model doesn’t provide the marketing team with true discounts, which hinders… more
Nov 08, 2023
Standing out and getting noticed at a trade show can be tough. With fleeting attention spans, the key is to captivate your audience through effective online strategies. How can you make your presence not only noticed but also remembered? That’s where the magic of optimizing online traffic engagement at trade shows comes in – your ticket to capturing attention and igniting a lasting digital buzz. Here are the top five strategies to elevate your trade show game into a digital sensation, especially if you want to promote organic traffic.   1. Pre-Event Buzz with Social Media Utilize the power… more
Nov 01, 2023
Creating a network of valuable trade show contacts requires a holistic approach. Preparation and follow-up are equally vital as on-site performance. Networking at trade shows works in the same way it does in other aspects of life. The only difference is that you have a true ally on your side during the trade show: a fantastic display with convincing booth workers.  Trade shows exhibits have always been essential for industry professionals to forge valuable connections, promote products and expand business horizons. Success hinges on innovation and efficiency, and networking at trade shows is… more
Oct 25, 2023
The live events industry is roaring back to life, but this trend is more than just the post-pandemic surge in attendance. Customers don’t want the typical massive trade show or small business conference. They are increasingly demanding an experience.  Attendees are craving uniqueness, such as concierge service, VIP booths, gourmet food, virtual check-ins, mobile apps and much more. But how do you make your conference or corporate event stand out from the noise? As the CEO of a major California event rental company, I oversee a company that services more than 12,000 annual events, and we’ve… more
Oct 18, 2023
Sustainability is not just a trend within the trade show industry, it’s a foundational aspect of our operations. A task force of exhibition industry leaders recently released a report, revealing significant data encouraging us to adopt more environmentally conscious practices.  Emerald Carpets, an Exhibition Services & Contractors Association (ESCA) member and industry partner, has contributed to this shift with its recent white paper on carpet usage. Initially adopted for economic reasons in the 1970s, reusing carpets has become a cornerstone of sustainability, making it the premier eco… more
Oct 11, 2023
As awareness of climate change increases, the public and private sectors face growing pressure to take action. This need for change is being driven not only by consumers but also by legislative and governing bodies. Germany, for instance, recently introduced an act requiring large companies to observe social and environmental standards across their supply chain.Despite growing concern for sustainability, the term “sustainability” itself has become a buzzword that risks losing its true meaning. To enact true change, organizations must align with sustainability goals rooted in reality. This is… more
Oct 04, 2023
Like every other industry, event professionals are both cautiously and optimistically watching as artificial intelligence and the ever-growing ecosystem of tools it empowers begins to shape and transform event planning. AI offers some obvious advantages and benefits for event planners, who are often inundated with data, extensive logistical and scheduling issues, communications needs, and many other processes which could stand to be streamlined by tech. However, are there also drawbacks for event management platforms and professionals as AI continues to expand into the space? Here are some… more
Sep 27, 2023
Artificial intelligence (AI) has undoubtedly been a hot topic of many event and conference agendas lately, but are we missing a trick?  There is no doubt that there have been significant advancements in AI technology and how it can support event businesses with marketing content, matchmaking and transcriptions, for example. However, one area is being overlooked: data and insight.  Exhibit managers and trade show organizers have faced a significant challenge over recent years: grappling with the overwhelming amount of data generated by their events and online activities, and knowing what to… more
Sep 20, 2023
As the events industry continues to experience a significant bounce back after the COVID-19 pandemic, it’s no surprise that not everything is coming back easily. For some companies, it’s navigating the rapid surge back to in-person events after spending significant time and resources on developing virtual or hybrid infrastructure.  For others, it’s identifying new preferences of attendees for how event software is integrated into their event experience. Likewise, new expectations around the purpose of events and personalization of the event experience are also throwing event planners for a… more
Sep 13, 2023
I try to go to Burning Man when I can and that may shock a lot of my peers and network. At first blush you might think it's all about drugs and nudity but this is NOT what Burning Man is about.  When Bob Priest-Heck and I joined forces at Immersa Marketing (many moons ago), our focus was on community. I asked him if I could go and "audit" Burning Man, and he agreed. I partnered with Cindy Shine and Shannon Malliet, and we made our way to Black Rock City, Nev. There were many lessons gathered on this pilgrimage as we tried to understand the difference between creating a "moment" vs. creating… more
Partner Voices
Every day, MGM Resorts hosts organizations and individuals from around the world with a diverse array of business purposes, needs and expectations. But they all have one thing in common—a host committed to making their meetings sustainable and unforgettable through close partnership and responsible meeting practices. Harnessing the Sun Meetings at MGM Resorts are predominantly powered by the sun, thanks to its innovative 100-megawatt solar array. As the largest directly sourced renewable electricity project in the hospitality industry, the solar array features 323,000 panels and produces up to 100% of MGM Resorts’ daytime power needs in Las Vegas.* Built in 2021, the solar array reduces the carbon footprint of meetings—and all of MGM Resorts—while still delivering an enlightening and electrifying guest experience. Leading Water Stewardship Knowing water is essential to operations, guests and employees, MGM Resorts has long employed various conservation measures and has doubled down on its commitment in recent years to become a leading corporate water steward. In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate, a United National Global Compact, becoming the first gaming company to endorse the initiative. The company replaced more than 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas and pledged to reduce water use by 33% by 2025 and by 35% by 2030. Between 2007 and 2022, MGM Resorts saved more than 6 billion gallons of water through water conservation. Fostering Diversity, Equity & Inclusion MGM Resorts serves a world of diverse people, perspectives and experiences by cultivating a workforce culture that embraces all of humanity. From mindful recruitment and hiring practices to meaningful social responsibility initiatives, MGM Resorts is a welcoming and inclusive space for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members and more. The company’s commitment to supplier diversity drives innovation by extending competitive opportunities to local and diverse-owned suppliers, while the MGM Resorts Supplier Diversity Mentorship Program provides diverse-owned businesses tools and resources to enhance and grow their businesses. Paying it Forward MGM Resorts knows that great companies must serve the greater good. That’s why paying it forward is part of its approach to meetings and events. Through the Feeding Forward Program, MGM Resorts collects and preserves unserved and untouched food from conventions held at its properties, then safely donates to food-insecure people through a partnership with Three Square, Southern Nevada’s primary food bank. Since 2016, MGM Resorts has donated more than 3.7 million meals, with a goal of 5 million meal donations by 2025. Donations include unserved perishable prepared foods from events, perishable unprepared food from MGM Resorts’ kitchens and nonperishable food items from minibars and warehouses. From world-class venues and experiences to industry leading responsible meeting practices, MGM Resorts is proud to host meaningful and sustainable events. *Not including The Cosmopolitan of Las Vegas