Blogs

Jan 18, 2023
From Dec. 11-13, Expo! Expo!, the annual conference and exhibition of the International Association of Exhibitions and Events (IAEE), was held in Louisville, Ky. My co-founder, Oliver Rowe, and I made the decision to exhibit at the event, as we felt the association and show organizer audience was right for us. Here are four things we learned from our discussions at the event and its content: In-Person Is Back—With a Vengeance Not a single planner we talked to was planning virtual events. Everyone’s inquiries related to their in-person annual conference or education session. This is… more
Jan 11, 2023
In-person events have returned in full force. From Q1 to Q3 of 2022 alone, in-person events held on Bizzabo’s Event Experience OS saw a 724% increase. More than 98% of event organizers intend to host at least one in-person event by year’s end, and most will have planned at least three events in 2022, according to Bizzabo’s recent survey. With this renewed focus on gathering in person, marketers are folding events of all kinds into their demand generation efforts to nurture audiences, grow revenue and drive business outcomes. Read on for three key ways to use events to improve your marketing… more
Jan 04, 2023
The atmosphere and conversations at the 2022 TSNN Awards, held in November at Caesars Forum in Las Vegas, were a welcome transition from the recovery and survival mentality of 2021, as the focus was on the future. Hot topics among the group of hundreds of top trade show, conference and for-profit event organizers included DEI, returning to revenue best practices and tactics to overcome new challenges for enhancing the on-site experience while keeping expenses in check. However, the most poignant question of the week, in my opinion, was asked by Rich Stone, CEO of EXPOCAD, who asked the… more
Dec 28, 2022
As we at District Marketing (formerly Fixation Marketing) mark the end of our first year in business, review the performance of our clients’ events and look at changes and opportunities in this post-pandemic environment, we are thinking a lot about trends.  So, having dug through some campaigns and surveyed our staff, we thought we’d share a list of some trends we’re seeing in trade show and event marketing.  Navigating chaos A topline consideration in discussing trends is the ongoing challenge of predictive analysis, goal setting and pacing and strategy development following the… more
Dec 08, 2022
In an atmosphere when people are pressured by time and money to ensure they invest in being at an event that delivers the ROI they want to see – do you know what your event’s Unique Value Proposition is? Do you have it clearly defined? Now more than ever, it’s critical that your teams, especially sales and marketing, are able to articulate exactly why someone needs to the spend dollars to be on your show’s exhibit floor or attend the event overall. Inc. Magazine describes a UVP as: “A unique value proposition (UVP), or unique selling proposition (USP), is a concise, straight-to-the-point… more
Dec 07, 2022
A lingering pandemic in China and elsewhere. War in Europe. Inflation rates not seen in a generation in major markets. Droughts, hurricanes and record temperatures. It’s certainly not “business as usual” as we write the closing chapter for 2022. And 2023? Not all will be black and white, and economists are using endless types of grey in their outlooks for the next year. What will this mean for our industry? As with every year, the Global Association of the Exhibition Industry (UFI) team has been listening and chatting with our members and industry leaders from all around the world to get… more
Nov 30, 2022
After two and a half years of constant adaptation for ever-changing needs in the world of events, it seems we are settling into the “new normal.” We’re thrilled to be working with clients to create meaningful events that celebrate being together again, and it’s inspiring to see the dedication to excellence within our industry.  This new normal also brings changes to contract negotiations for meeting and event professionals on both sides of the table. Where planners used to be most concerned about food and beverage minimums and room rates, now risk, impossibility and cancellation clauses… more
Nov 23, 2022
What started as an app to share videos of friends and family dancing and lip-syncing to popular songs and other mediums has quickly become an all-in-one app for trending news, tutorials and connecting with brands in new and interesting ways. The social media platform is a great example of how communication and marketing have changed in just a few short years, especially as more users spend time on the app. According to a Data.AI study, TikTok is expected to reach 1.5 billion monthly active users by the end of this year.   Some marketers have taken notice. According to a Hootsuite… more
Nov 16, 2022
People are returning to the trade show floor—in person, that is. There is a certain excitement that gets lost when attendees cannot touch, feel or physically interact with brands, so it’s no wonder people were ready for the return. The 2022 Kitchen & Bath Industry Show and International Builders’ Show brought in 70,000 attendees and 1,200 exhibitors, making it one of the largest shows to occur since live events went dormant due to COVID-19.  While in-person show attendance is rising, virtual or hybrid can make more sense in some cases. Take a virtual trade show booth. It holds the… more
Nov 09, 2022
When successfully executed, webinars contribute significantly to demand generation efforts and offer a valuable experience for the audience. More than half of marketers cite webinars as generating the most qualified leads of any content format they use. But to maximize a webinar’s impact on the marketing funnel, event professionals must treat webinars as true events with the same attention to planning, goal-setting and follow-up given to other events. According to an analysis of business events hosted with Bizzabo’s Event Experience OS, 18% of events are webinars, and 25% of Bizzabo… more

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