Hybrid events are relatively new to the industry, and most organizations are still testing its possibilities. Determining what and how to sell sponsorships for hybrid events is also open for discussion.
Looking to kickstart your sponsorship efforts for hybrid events? Here are some tips on how you can find and secure hybrid event sponsorships like a pro.
The event industry has become a poster child for change. Before COVID-19, in-person events were the rule. Then, virtual events emerged to adjust for the world’s new normal of staying home and lessening contact with the outside world. Now, in-person events are slowly coming back … somewhat.
Your sales reps' expectations from sales kick-offs (SKOs) have changed. They no longer want boring business strategy monologues. They want to network, get energized, and figure out how they’re going to be successful that year. There is also the added challenge of meeting these expectations virtually.
When planning a virtual event, visualizing and setting up a virtual stage is quite a herculean task. The stage needs to be intuitive to interact with and needs to inspire engagement. You want to see your audience interact with your content, with other attendees, and build meaningful relationships.
Change cannot be put on people. The best way to instill change is to do it with them. Create it with them. – Lisa Bodell
Employee engagement was once just a good-to-have goal and used to involve tactics to make the employees "feel an emotional connect" around special occasions and conventional team-building activities.
Gavin Escolar, a happy Uber driver, made $252,000 a year, only $36,000 of which came from his daily trips. The "Uberpreneur" made the extra money by using his car as a "showroom" for his jewelry design company.
Imagine if sponsors and exhibitors kept returning to participate at your events. Isn't that every event planner's dream?
This is possible! All you need is to identify the outcomes a sponsor or exhibitor wants and help them reach their goals through a consistent approach.
Getting visibility and generating sales/leads are two common event goals sponsors and exhibitors have. Below are five ways to help them achieve these goals.
Gamification is like events on steroids. It gives attendees a sense of achievement, triggers strong emotions of happiness and excitement, and gives your event the much-needed engagement muscle.
Want your virtual events and conferences to feel more like fun and less like work? Here are 5 gamification examples to ease your attendees into an immersive experience.
Do you want to leave your event audience stunned just like the last marketing campaign of a brand you fell in love with? Convincing potential attendees to attend your event is a difficult task.
Get these five marketing strategies in place for your next event, and see a flurry of global audiences come your way.
Event sponsorships are a popular marketing channel for most large organizations. 85% of marketers say their companies prioritize sponsoring events.
