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Apr 07, 2022
The Society of Independent Show Organizers (SISO) CEO Summit, the most important annual networking and information-sharing event for show organizers, took place in person last month for the first time in two years, bringing hundreds of eager attendees together for an experience punctuated by exceptional content and optimism for the industry’s continued recovery and evolution. More than 300 independent show organizers and C-level executives from sponsoring companies gathered for the three-day event, held March 21-24 at The Vinoy Renaissance Resort and Golf Club in St. Petersburg, Fla. “… more
Feb 18, 2022
Marc Benioff, CEO of Salesforce, grabbed everyone’s attention when he said he envisioned Dreamforce being an “always-on” type of event in the future—similar to a news channel like CNN. Asynchronous events "go live" at a specific date and time but offer a much longer event experience. Here are three benefits of delivering asynchronous event experiences: Deliver evergreen and continuously evolving content: Imagine a session going live in the U.S. in Eastern Time and then people from other geographies discussing the learning in their respective time zones!Event organizers will now have the… more
Apr 06, 2022
Every year, members leave your organization – they change jobs or professions, go out of business, retire, or just leave because they found a better alternative. That makes adding and retaining members to your association a top priority and a never-ending project. Let’s look at some reasons why your members might be going out the back door, and how you must keep new ones coming in the front. Your association benefits are unclear While obvious to you, oftentimes, the benefits your organization offers aren’t clear to your potential and current members. Prospects need the benefits delivered in… more
Hubilo
Mar 03, 2022
According to a Marketing General Incorporated benchmarking report, 50% of associations reported that members do not renew their membership due to a lack of engagement. That’s why membership engagement has always been one of the top priorities for the leadership in associations. It’s important to recognize that different members prefer to engage in different ways, and their pattern of content consumption may vary. To help better align your engagement strategy across the multitudes of channels your members might prefer, we’d like to offer up 20 ways to boost your membership engagement across… more
Feb 10, 2022
Membership renewal is mission-critical to healthy and sustainable growth for associations. But the pandemic and its impact have created new challenges for associations of all sizes.  According to the 2021 Membership Marketing Benchmarking Report, 47% of associations reported declines in total membership, while 50% have reported that members are most likely not to renew because of a lack of engagement. Enabling meaningful engagement in an increasingly virtual and distraction-laden world is quite a challenge! Here are some actionable tips to ensure a member-centric engagement plan for 2022… more
Jan 17, 2022
Hybrid events are relatively new to the industry, and most organizations are still testing its possibilities. Determining what and how to sell sponsorships for hybrid events is also open for discussion.  Looking to kickstart your sponsorship efforts for hybrid events? Here are some tips on how you can find and secure hybrid event sponsorships like a pro.  Understand sponsor requirements Engage in a conversation with sponsors about their objectives and capabilities for the event. Many sponsors don’t have the human resources or time for elaborate sponsorship activations. While others want to… more
Dec 28, 2021
The event industry has become a poster child for change. Before COVID-19, in-person events were the rule. Then, virtual events emerged to adjust for the world’s new normal of staying home and lessening contact with the outside world. Now, in-person events are slowly coming back … somewhat.   Now that event organizers have seen virtual, they can’t unsee it. Having reaped the benefits of virtual events, like cost savings, many organizations want the best of both the in-person and virtual worlds. To give you a better understanding of this shift, here are seven compelling reasons why hybrid… more
Hubilo
Dec 10, 2021
Your sales reps' expectations from sales kick-offs (SKOs) have changed. They no longer want boring business strategy monologues. They want to network, get energized, and figure out how they’re going to be successful that year. There is also the added challenge of meeting these expectations virtually. Here are 3 mistakes you could be making at your virtual SKOs that are affecting your sales results. Mistake #1 - Packing it all into 48 hours A typical SKO is an annual mega-event where sales reps are crammed into their seats all day and given one presentation after another. This drains… more
Nov 27, 2021
When planning a virtual event, visualizing and setting up a virtual stage is quite a herculean task. The stage needs to be intuitive to interact with and needs to inspire engagement. You want to see your audience interact with your content, with other attendees, and build meaningful relationships. You can’t do it alone. You need an all-star team with a range of skills to consider. How should you structure the team? Which are the key responsibilities to hire for? Let’s take a look! Producer This is the person who manages the A to Z of your event production. They have a clearly outlined… more
Oct 25, 2021
Change cannot be put on people. The best way to instill change is to do it with them. Create it with them. – Lisa Bodell Employee engagement was once just a good-to-have goal and used to involve tactics to make the employees "feel an emotional connect" around special occasions and conventional team-building activities. The COVID-19 pandemic is forcing organizations to throw away playbooks that they had become comfortable with. Employee engagement is now a mission-critical strategy, which can make or break the growth story of the company in both, short and long term. Before the pandemic… more