Join #Expochat on Wednesdays at 1pm ET!
TSNN Is a Proud Sponsor of #Expochat
#Expochat - Improving Exhibitor Retention & Appreciation
According to the Center for Exhibition Industry Research (CEIR), the exhibitor retention rate across all trade shows is 62 percent. Meanwhile, business experts say that gaining a new customer costs a minimum of five times what it does to retain an existing one. Plus, there’s the cost in time and energy of getting that new customer/exhibitor on-boarded. So how can we improve the exhibitor retention rate for shows?
On Wednesday, June 26 at 1 p.m. ET, Exhibit Marketing Consultant and Author Marlys Arnold will lead a discussion and brainstorming session focused on improving exhibitor retention and satisfaction.
Suggested resources to check out prior to this Expochat:
CEIR article: “Are You Tracking Exhibitor Retention? If Not, It Is Costing Your Event”
CEIR’s Exhibitor Retention Benchmarking Tool (uses data from over 900 shows in a variety of industries): http://generate.a2zinc.net/CEIR
TSNN article: “5 Ways to Retain Your Current Exhibitors”
Stats from this article:
- Reducing churn by 5% can increase profits 25-125%
- 70% of customers leave because of poor customer service
1. Why don’t exhibitors return to a particular show?
2. What data and/or tools can be used to measure exhibitor retention and satisfaction?
3. What shows have a formal exhibitor retention plan in place?
4. Have you heard of or used an Exhibitor Advisory Council?
5. How can show organizers “walk in exhibitors’ shoes” and find ways to make their jobs easier?
6. In what ways have you seen shows appreciate and reward loyal exhibitors?
7. How can shows partner with their exhibitors to improve their exhibit ROI?
When: Wednesdays, 1-2 p.m. ET (We break for the summer, but please enjoy previous archived chats below).
Where: Use hashtag #Expochat and any Twitter chat tool! (See below..)
NEW: Come to the chat with questions about anything trade show-related. We will use our community to address your issues or maybe even hook you up with some help.
What is #EXPOCHAT?
Expochat is a Twitter-based conversation on topics related to the trade show industry. It takes place most Wednesdays at 1:00 p.m. Eastern Time and tackles a single topic each week - a recurring pain point, innovative ideas, evolution of the industry, best practices, and what works. Expochat is alternately moderated by industry thought leaders: Stephanie Selesnick (International Trade Information, Inc.), Terence Donnelly (Experient), Michael Doane (CadmiumCD), Elizabeth Johnson (glee Content Marketing) and Marlys K. Arnold (ImageSpecialist).
The discussion is a fast-paced 60 minutes, during which participants may ask questions of the group on any topic. To participate, sign up on Twitter.com and follow the #Expochat hashtag at the appointed time. Questions will be identified as Q1, Q2, etc. Responses from participants should be written as A1, A2, etc. Tools like TweetDeck, Hootesuite and others can make it easier to participate. Ideas are welcome on Expochat but commercialism is not.
Trade Show News Network, the leading online exhibition industry news resource, sponsors the chat, and topics are listed in advance on TSNN.com. Reminders will be tweeted out prior to each week's discussion, but if you miss a chat, waklet transcripts (archived version) will be available on TSNN after each chat. We gladly accept requests for topics, simply reach out to Arlene Shows, Marketing Director firstname.lastname@example.org.
#Expochat, works because the community supports it. Join us for the best live conversations about the industry that signs your paycheck. Rants welcome!
Missed #Expochat? No problem! Check out our past chats:
June 26, 2019: Improving Exhibitor Retention and Appreciation
June 19, 2019: Facial Recognition for Events?
June 12, 2019: Would Your Event Benefit from a Formal Matchmaking Program?
May 29, 2019: Revisiting the Use of Virtual in the Events Industry
May 8, 2019: Putting Your Event's Economic Impact to Good Use
May 1, 2019: What's the Global Impact of Expos? Now We Know!
April 24, 2019: Exhibition Industry Sustainability: The Dark Side of Green
April 17, 2019: Making Events More Accessible
April 3, 2019: Creative Sponsorships for Events
March 20, 2019: How to Attract International Visitors to Your Trade Show
March 6, 2019: Building a Brand for Your Event
Feb. 27, 2019: What Women Really Want from Exhibitions
Feb. 13, 2019: Tidying Up Your Trade Show the Marie Kondo Way
Feb. 6, 2019: Fyre Festival: An Event Professional's Nightmare
Jan. 30, 2019: How to Make More Money on Your Trade Show
Jan. 23, 2019: Career Development for Event Professionals
Dec. 12, 2018: Live from IAEE’s Expo! Expo!
Nov. 28, 2018: Freelancers and Side Hustlers In the Exhibition Industry
Nov. 14, 2018: Why Personalization Marketing Matters for Events
Nov. 7, 2018: Tips on Choosing the RIGHT Speaker
Oct. 31, 2018: Cannabis and Trade Shows
Oct. 24: Why Ensuring Exhibitor Value Matters
Oct 17, 2018: Live from IMEX America 2018
Oct 3, 2018: How to Create Year-Round Event Marketing
Sept. 26, 2018: Is the U.S. Still Attractive to the International Market?
Sept. 19, 2018: Unpacking Supplier Relationships – What’s Working, What’s Not
Sept. 5, 2018: The Art of Attendee Retention
June 27, 2018: Trade Shows by Amazon
June 20, 2018: Getting the Most Out of Your Trade Showfloor
June 13, 2018:Negotiation Skills for Event Professionals
June 6, 2018: Love Letter to Trade Show Industry: Let’s Celebrate!
May 23, 2018: It’s All About #ExhibitionsDay on June 6!
May 16, 2018: Giving Buyers What They Want
April 18, 2018: Are You Engaging In Sustainable Event Management?
April 4, 2018: The Impressive Gen Z and What It Means for Events
March 28, 2018: Maximizing Operational Logistics
March 21, 2018: Putting an End to Manels
Feb. 28, 2018: Developing the Sponsor/Planner Relationship
Feb. 21, 2018: Revisiting Social Networks
Feb. 14, 2018: What’s Old Is New Again – Or Is It?
Feb. 7, 2018: To Exhibit or Not to Exhibit…That is the Question!
Jan. 31, 2018: Understanding & Addressing GDPR
Jan. 24, 2018: How to Take Advantage of Digital Data and Analytics
Jan. 17, 2018: Remedies for the Exhibition Industry’s #MeToo Moments
Jan. 10, 2018: #CES2018 and Its Impact on Trade Shows
Dec. 6, 2017: The Pros and Cons of Using Technology at Events
Nov. 15, 2017: Non-Traditional Methods and Strategies for Attendee Growth
Oct. 18, 2017: Leadership, Diversity and Career Goals
Oct. 11, 2017: Experience Design: Is Your Trade Show Ready?
Oct. 4, 2017: Digital Transformation in the Global Exhibition Industry
Sept. 27, 2017: Disruption in the Event Industry
Sept. 20, 2017: What’s on Tap for IAEE’s Expo! Expo! in San Antonio?
Sept. 13, 2017: Hosted Buyer Events
Sept. 6, 2017: Disaster Preparedness and Recovery
July 19, 2017: Taking advantage of O2O – Online to Offline
June 28, 2017: Exhibition Re-Design…Are You Ready?
June 7, 2017: #Exhibitions Day and #GED17 – Celebrating Trade Shows!
May 31, 2017: Taking Risks With New Event Formats
May 17, 2017: Transportation and Logistics at a Trade Show
April 26, 2017: Tricks of Attendee Acquisition for Events
April 19, 2017: Creating Education that Excites
April 12, 2017: Is Your Event Technology Secure?
April 5, 2017: Is the Old Conference/Educational Session Model Dead?
March 28, 2017: How Attendee “Personas” Impact Trade Shows & Events
March 22, 2017: Trends In Exhibition Sponsorships
March 8, 2017: Taking Your Brand Overseas
March 1, 2017: Trade Shows and the Gig Economy
Feb. 15, 2017: How "Green" is the Trade Show Industry, Really?
Feb. 8, 2017: Are You Leaning In?
Feb 1, 2017: The Impact of Travel Bans
Jan. 25, 2017: How Are Shows ‘Giving Back?’
Jan. 18, 2017: Using Hackathons to Re-Invent & Grow Your Trade Show
Jan. 11, 2017: Review of #CES2017 & What Expos Can Learn from It
Jan. 4, 2017: New Year’s (Event Technology) Resolutions
Nov. 9, 2016: What Makes a Good Leader in Today’s Environment?
Nov. 2, 2016: TSNN Awards: Education, Inspiration, Celebration
Oct. 12, 2016: All There Is to Know About IAEE's Expo! Expo!
Oct. 5, 2016: How Can You Build Community on the Showfloor?
Sept. 28, 2016: How Can We Increase International Attendance at Our Shows?
Sept. 22, 2016: Does Gamification Work for B2B Trade Shows?
June 8, 2016: De-Bunking Myths of Attracting Millennials
May 11, 2016: Exhibitions Day June 8! It’s Up to ALL of Us!
May 4, 2016: The Sharing Economy & Impact on Exhibitions
April 13, 2016: Focus on IAEE’s Women’s Leadership Forum (WLF)
March 30, 2016: Overcoming the Arduous Tasks of Exhibiting
March 2, 2016: Networking on the Trade Show Floor
Feb. 17, 2016: The Pros & Cons of Co-Locating B2B and B2C Trade Shows
Jan. 27, 2016: Health & Wellness for Trade Shows & Events
Jan 13, 2016: Content Marketing – Not the Same old, Same Old
Dec. 16, 2015: Understanding Supplier Relationships
Oct 28, 2015: Attendee Marketing
Oct. 21, 2015: Trends In Exhibitor Sales & Sponsorships
Oct. 7, 2015: Collecting Attendee Data: How Much Is Too Much?