News

May 09, 2017
NASDAQ-listed Global Sources opened its Mobile Electronics at Hong Kong’s AsiaWorld-Expo (AWE) from 18th to 21st April 2017. Positioned as world’s largest mobile electronics sourcing event, the show featured 2,600 booths showcasing the latest mobile products. Tommy Wong, President of Global Sources Electronics Group, stated, “The market for virtual reality technology is expected to be a trillion-dollar industry in the next two decades. With pavilions, experience zones and an industry summit, Global Sources hosts Asia’s biggest VR/AR industry event.” The Gifts & Home exhibition was held… more
May 09, 2017
The global event management platform, etouches, has been acquired by HGGC, a middle market private equity firm. HGGC’s investment will help the fast-growing event management software and sourcing solutions provider significantly expand its business in order to achieve a greater share of the $6 billion Event Management Software (EMS) and venue sourcing market, according to HGGC officials. “We are very excited to partner with HGGC as we continue to enhance our offering and capitalize on the large whitespace in the market” said Oni Chukwu, etouches CEO. He continued, “The… more
May 05, 2017
Freeman has launched OnlineEvent, a new digital solution designed to help marketers and event organizers leverage content, expand their reach and create new sources of revenue. Built on a robust online platform, the event-based content-monetization and eLearning web portal provides users with an end-to-end virtual event experience, from event venue to online for 365-day-a-year engagement, and provides a comprehensive solution from strategy and creative through technical and production support. This new tool was designed to help marketers and event organizers do the following: · … more
May 03, 2017
The American Thoracic Society has tapped registration partner Convention Data Services to provide beacon technology for ATS 2017, the annual conference the society’s 113th annual conference, set for May 19-24 at the Walter E. Washington Convention Center in Washington D.C. For the first time at ATS, CDS will provide the event’s 16,000 attendees and exhibitors with smart badges containing wireless beacons designed to gather data regarding session attendance, exhibit hall traffic, activity in satellite locations and attendance at special functions. Registration data from the event… more
May 02, 2017
The American Society of Association Executives has unveiled a new continuous learning and talent development platform – ASAE Learning Online. ASAE Learning Online provides on-demand access to unlimited educational opportunities for ASAE members and non-members throughout the association community. Subscribers can personalize learning plans, take skills gap assessments and search through hundreds of educational options that align with association management competencies (defined by ASAE’s Job Task Analysis) as well as professional skills important for individual, team and organizational… more
May 02, 2017
Face it, the marriage of technology with events has transformed the trade show industry. What began as a great tool to communicate with show audiences has morphed into a powerful partnership that continues to deepen as show producers, managers and organizers realize the incredible benefits of using digital platforms to harness and measure data, market their events, fine-tune their strategy and planning, increase the global reach of their trade shows and conferences and most importantly, interact with audiences and improve attendee experiences. In an effort to examine this growing phenomenon… more
May 01, 2017
The American Society of Association Executives has unveiled a new continuous learning and talent development platform – ASAE Learning Online. ASAE Learning Online provides on-demand access to unlimited educational opportunities for ASAE members and non-members throughout the association community. Subscribers can personalize learning plans, take skills gap assessments and search through hundreds of educational options that align with association management competencies (defined by ASAE’s Job Task Analysis) as well as professional skills important for individual, team and organizational… more
May 01, 2017
Switzerland-based live marketing company MCH Group has acquired MC2 – a Chestnut Ridge, New York-based company in the exhibit and event marketing industry. Terms of the deal were not disclosed. This is by far the biggest acquisition in the 100-year history of MCH Group and a key strategic expansion, according to MCH Group officials, "The acquisition of MC2 marks a tremendous step forward in the implementation of our corporate strategy, which we have been pursuing since 2005",  said René Kamm, CEO of MCH Group. "With MC2, we will be greatly boosting our international… more
May 01, 2017
Exhibit space for NPE2018: The Plastics Show has sold out more than a year in advance at its recent Space Draw, a first in the history of North American’s largest trade show and conference for the international plastics manufacturing industry. Owned and produced by the Plastics Industry Association (PLASTICS), the triennial expo and educational event is set to take place May 7-11 at the Orange County Convention Center in Orlando. PLASTICS will continue working to accommodate exhibitors still waiting for booth assignments with limited availability in several of the show’s Technology Zones,… more
Apr 27, 2017
Every event marketing team has its own unique set of goals and challenges. But one common theme that we hear often, especially from marketers responsible for events that are still in the nascent stage, is that they are being tasked with increasing conversions with relatively low incremental investment in resources. Unfortunately, there is no magic formula for meeting this challenge, but there are several techniques and best practices that can enable you to reach out to and connect with a wider audience without breaking the bank. Here are some recommendations that you should definitely… more

Partner Voices

In early April, select media got a first look inside Elon Musk’s $52.2 million underground transportation system 40 feet below the Las Vegas Convention Center (LVCC). Featuring a neon-clad ride in all-electric Tesla vehicles, it makes getting around the 200-acre campus, and potentially other Las Vegas venues in the future, faster and a lot more fun.