News

Mar 06, 2016
Facebook recently launched Reactions, an extension of the Like button, to give fans more ways to share their emotions to a post in a quick and easy way. According to Facebook, these emoticons -  labelled as Like, Love, Haha, Wow, Sad or Angry - have been designed to increase engagement with posts. Though the launch of these additional action items may seem minor at this time, it may end up having a significant impact on your brand’s reach and engagement in the long term. If you have been wondering what will be impact of Facebook Reactions on your brand’s presence on Facebook… more
Mar 06, 2016
Facebook recently launched Reactions, an extension of the Like button, to give fans more ways to share their emotions to a post in a quick and easy way. According to Facebook, these emoticons -  labelled as Like, Love, Haha, Wow, Sad or Angry - have been designed to increase engagement with posts. Though the launch of these additional action items may seem minor at this time, it may end up having a significant impact on your brand’s reach and engagement in the long term. If you have been wondering what will be impact of Facebook Reactions on your brand’s presence on Facebook… more
Mar 05, 2016
New York Convention Center Operating Corporation President and CEO Alan Steel and Centerplate CEO Chris Verros unveiled the launch of an online catering and delivery service for event managers and exhibitors participating in events at the Javits Center. This new on-demand, web-based service called Market Express allows customers to order a variety of meal and beverage options through their mobile devices for timely delivery to the their exhibit booth or offices throughout the six-block facility.  With this online ordering service now available, thousands of exhibitors can… more
Mar 05, 2016
New York Convention Center Operating Corporation President and CEO Alan Steel and Centerplate CEO Chris Verros unveiled the launch of an online catering and delivery service for event managers and exhibitors participating in events at the Javits Center. This new on-demand, web-based service called Market Express allows customers to order a variety of meal and beverage options through their mobile devices for timely delivery to the their exhibit booth or offices throughout the six-block facility.  With this online ordering service now available, thousands of exhibitors can… more
Mar 03, 2016
When Cisco was looking to launch the VersaStack, an integrated collaboration between IBM and Cisco at VMWorld in August 2015, they wanted to make a big impact. First, they had a problem they needed to solve. They only had one full-scale demo built out to take to shows. A. J. Ramsey, Global IBM Partner Marketing Manager for Cisco, described the demo unit as a “beast of a box” that was expensive and difficult to ship around. On top of that, only larger venues and events could handle the power and size requirements to display the fully functional demo unit. Cisco partnered with Kaon… more
Mar 03, 2016
When Cisco was looking to launch the VersaStack, an integrated collaboration between IBM and Cisco at VMWorld in August 2015, they wanted to make a big impact. First, they had a problem they needed to solve. They only had one full-scale demo built out to take to shows. A. J. Ramsey, Global IBM Partner Marketing Manager for Cisco, described the demo unit as a “beast of a box” that was expensive and difficult to ship around. On top of that, only larger venues and events could handle the power and size requirements to display the fully functional demo unit. Cisco partnered with Kaon… more
Mar 02, 2016
The ISA International Sign Expo 2016 trade show floor has completely sold out, topping out more than 200,000 square feet and nearly 600 exhibitors. This comes well in advance of the show, which occurs April 20-23 at the Orange County Convention Center in Orlando. The ISA International Sign Expo 2016 will feature the latest in new technologies and products. It also will include dozens of educational opportunities free with trade show admission. “Selling out the trade show floor this far in advance of the show signals the excitement in the sign and graphics industry,” said Lori Anderson, ISA… more
Feb 29, 2016
National Trade Productions, the San Diego Convention Center Corporation and MC2 all have named new leaders in their companies. National Trade Productions has promoted Christopher Harar to president of NTP Events. In this role, he will oversee the Events Division, including all show management, personnel and administration. Harar will provide leadership working strategically with the Event Services teams to ensure outstanding customer service through the management of NTP's Client Care Program. "Chris is an exceptional executive and his insights, ideas and leadership have been a… more
Feb 26, 2016
It’s no secret big brands are using cutting-edge digital tactics to reach consumers in new ways. But big brands don’t have monopoly on new tactics; events large and small have the opportunity to use new technology and digital tactics to expand their reach and connect with their target audiences in creative ways. Mobile advertising is one possible tactic events can add to their marketing strategies—and some already have. Many agencies and advertising companies are supporting clients in this space. Recently, TSNN spoke to James Lawson, managing partner and chief legal officer… more
Feb 26, 2016
It’s no secret big brands are using cutting-edge digital tactics to reach consumers in new ways. But big brands don’t have monopoly on new tactics; events large and small have the opportunity to use new technology and digital tactics to expand their reach and connect with their target audiences in creative ways. Mobile advertising is one possible tactic events can add to their marketing strategies—and some already have. Many agencies and advertising companies are supporting clients in this space. Recently, TSNN spoke to James Lawson, managing partner and chief legal officer… more

Partner Voices

From apps to chatbots to completely redesigned meeting spaces, technology is revolutionizing how events are planned, executed and experienced. It’s now at the core of most successful events and, ultimately, is instrumental in helping attendees forge meaningful connections and gain insight. The opportunities to create truly impactful experiences will only increase with the rise of “all-in-one” tech tools and the introduction of 5G internet.