News

Aug 11, 2015
NürnbergMesse China officially has been under new management since July. Darren Guo, already interim managing director since March, now will occupy the position permanently. “Darren Guo has had a bond with NürnbergMesse from the start of his career”, said Dr. Roland Fleck and Peter Ottmann, the CEOs of the NürnbergMesse Group. “His linguistic and inter-cultural expertise make him the optimal connecting link between Nuremberg and Shanghai.” From 2011 to February 2015, in his capacity as International Sales & Business development manager Asia Pacific, Guo was responsible to a key extent for… more
Aug 11, 2015
Global Sources reported total revenues in Q2 of US$68.5 million, up 17% year-on-year. Its exhibition revenues increased by 42% year-on-year to US$46.1 million, accounting for over 67% of Global Sources’ total revenues. The growth was attributed to the strong performance of its large electronics trade show in Hong Kong in April and the move of its SIMM machinery shows from 2014 Q1 to 2015 Q2. “Recently, we completed three important actions to return value to our shareholders and to focus on our core business” commented Merle A. Hinrich, executive chairman of Global Sources. The three major… more
Aug 10, 2015
Emerald Expositions’ASD Marketweek not only scored 14-percent growth in buyer attendance, compared with last year, but also VIP attendance surged 23 percent throughout the four-day show. The increase was attributed to a number of different strategic marketing and internal restructuring initiatives, according to show organizers. “We substantially enhanced our marketing budget this year to invest in a rebranding campaign, increase outreach campaigns including print and digital media buys, expanded engagement across all social media platforms, expanded our VIP buyer program, and launched a… more
Aug 07, 2015
A study jointly released by ASAE: The Center for Association Leadership, Center for Exhibition Industry Research, Destination & Travel Foundation, Meeting Professionals International and Professional Convention Management Association Education Foundation, revealed that on average, one in three group room nights in the United States are booked outside of the event contracted room blocks. “Despite general agreement that many attendees book outside the room block, the meetings industry traditionally relies on the historical room block pick-up as one of the most important metrics to value an… more
Aug 07, 2015
Analyzing your current data set by comparing it to a previous period or industry benchmarks can enable you to obtain constructive insights and establish meaningful correlations. It can also help you gain important insights as well as identify hidden trends which may be impacting the entire ecosystem around you. When applied to your web analytics, comparative analysis can throw more light on conversions, device usage, and much more. Here are three ways in which you can add context to your web traffic analysis: 1. Compare date ranges: Overlay monthly, quarterly or annual data points with… more
Aug 07, 2015
Last month, QuickTapSurvey and Infusionsoft announced a partnership that is aimed to help small businesses increase sales via their participation at exhibitions and events. While custom lead capture and marketing automation tools are plentiful, many are priced out of the reach of the smaller exhibitors. Yet, small exhibitors make up a large percentage of exhibits at trade shows. According to a 2012 Center for Exhibition Industry Research (CEIR) report, 61 percent of companies surveyed are considered small businesses, with fewer than 100 employees. CEIR also reports that the typical booth size… more
Aug 07, 2015
Analyzing your current data set by comparing it to a previous period or industry benchmarks can enable you to obtain constructive insights and establish meaningful correlations. It can also help you gain important insights as well as identify hidden trends which may be impacting the entire ecosystem around you. When applied to your web analytics, comparative analysis can throw more light on conversions, device usage, and much more. Here are three ways in which you can add context to your web traffic analysis: 1. Compare date ranges: Overlay monthly, quarterly or annual data points with… more
Aug 07, 2015
Last month, QuickTapSurvey and Infusionsoft announced a partnership that is aimed to help small businesses increase sales via their participation at exhibitions and events. While custom lead capture and marketing automation tools are plentiful, many are priced out of the reach of the smaller exhibitors. Yet, small exhibitors make up a large percentage of exhibits at trade shows. According to a 2012 Center for Exhibition Industry Research (CEIR) report, 61 percent of companies surveyed are considered small businesses, with fewer than 100 employees. CEIR also reports that the typical booth size… more
Aug 05, 2015
Naylor Association Solutions, which provides integrated communications, event management, online learning, career services, association management software (AMS) and advertising, exhibit and sponsorship sales for the North American association marketplace, has acquired Schaumberg, Ill.-based WJ Weiser and Associates, a provider of association management solutions.  WJ Weiser services include everything from full outsourced management of associations to specific services such as accounting and financial management, branch and chapter management, and information and technology services. “… more
Aug 05, 2015
Townsquare Media, a diversified media, entertainment and digital marketing services company that owns and operates radio, digital and live event properties, bought the Phoenix-based Bridal Fashion Debut shows for an undisclosed sum. The shows, held each January and June, have more than 1,000 exhibit booths with 900 exhibiting companies and attract 20,000-plus attendees each year. “Will Hegarty and his team created the Bridal Fashion Debut events many years ago and built up the business into the two largest Bridal Expos in the United States,” said Nick Curci, president of Corporate… more