News

May 14, 2016
EMS 2016 took place in Denver May 4-6 at the Colorado Convention Center, and with it, more than 1,300 attendees and 125 exhibitors, an increase from 2015.  “As the industry evolves, so does the Experiential Marketing Summit,” said Event Marketer Magazine Group Editor Jessica Heasley. “We continue to focus on the content and the overall experience.” Both the Pepsi and Chobani keynotes were the topic of conversation with attendees, especially the insights brought by Chobani Chief Marketing Officer Peter McGuinness.  “Everything done well can be an experience for your customer, and… more
May 14, 2016
Margaret Pederson entered the exhibition world by happenstance, like many in the field.  She studied marketing (along with international business and law), but not exhibitions 101, 201 or 301.  Pederson’s education included the University of Virginia, London School of Economics and Harvard Business School, none of which had a single course in exhibitions, conferences or events.  Yet, HBS did have Bob Krakoff as an alumni and that fortuitous meeting was her introduction to the exhibition world. Pederson shed some light on her time in the industry to TSNN. TSNN: How did you get… more
May 12, 2016
For the seventh year in row, Trade Show News Network will hold its prestigious and original TSNN Awards program that honors the top fastest-growing shows in attendance and net square footage Oct. 28-30 in Atlantic City, N.J. The list of 50 shows that will be feted during the three-day, celebration-filled weekend can be found listed below and also HERE.  “The Top 50 fastest-growing show winners were chosen by their show’s growth rate between 2013-2015 in attendance and net square footage,” said TSNN President and Editor-in-Chief Rachel Wimberly. She added, “We are really excited to fete… more
May 11, 2016
The Center for Exhibition Industry Research (CEIR) announced today the release of the second report in its newest series, 2016 Attendee Retention Insights Part Two: Exhibition Floor Features that Build a Loyal Alumni Attendee Audience. This landmark body of research offers organizers a comprehensive resource to help understand the profile of attendees that visit an exhibition repeatedly and the content that turns them into loyal customers. "Response to this new study is strong,” said CEIR President and CEO Brian Casey, CEM. “Clearly organizers are looking for direction on… more
May 10, 2016
Asian Attractions Expo (AAE) 2016's trade showfloor continues to grow at a record-breaking rate with 11,500 net square meters of exhibit space reserved by more than 350 companies. The strong interest by international manufacturer and supplier companies to showcase their new products and services is reflective of the growth of the attractions industry in the Asia-Pacific region and China specifically. AAE 2016 takes place June 13-16 at the Shanghai New International Exhibition Centre in China, with the showfloor open June 14-16. The event is the region's premier global conference… more
May 10, 2016
The digitization of events, as well as the proliferation of platforms, applications, and devices designed to “retool” traditional trade shows, is proceeding much more quickly than many are prepared for. In his forthcoming book, “Future of the Tradeshow Industry, the Modern Digital Tradeshow (MDT”), Francis Friedman dives deep into digital transformation, increasing competition from online marketing channels and private corporate events, and the need to redouble efforts on improving the customer experience. In this TSNN Webinar, moderator Michelle Bruno will lead a discussion… more
May 10, 2016
jwc GmbH of Germany has been selected through public tender to develop the Master Plan for the new venue in Shenzhen, the Shenzhen International Convention & Exhibition Center (SZICEC), by SZICEC Construction Headquarter. Located in Shenzhen Airport New Town, in the heart of the Pearl River Delta and Guangdong Free Trade Zone, the new exhibition venue is set to become the largest exhibition venue in the world. By its completion, it will offer 500,000 square meters of indoor exhibition and conference space. Phase 1 of construction, scheduled to start in September 2016, will result in 400,… more
May 10, 2016
Last week, the Hong Kong Trade Development Council (HKTDC) concluded its 31st Hong Kong Gifts & Premium Fair at Hong Kong Convention and Exhibition Centre (HKCEC), and the 11th Hong Kong International Printing & Packaging Fair at AsiaWorld-Expo (AWE). Both fairs ran April 27-30, attracting a total of more than 64,000 buyers from 134 countries and regions. Co-organised with the Hong Kong Exporters’ Association (HKEA), the Gifts & Premium Fair featured a record of more than 4,300 exhibitors from 35 countries and regions, with first time participants from Estonia and South Africa.… more
May 10, 2016
Following its success in 2015, the 12th edition of Meat Expo China is scheduled to run Nov. 14-16, once again at the Shanghai New International Expo Centre in China. Organised by Messe Frankfurt (Shanghai) Co Ltd and Circulation Industry Promotion Center of the Ministry of Commerce of P.R. China (CIPC), the annual show compiles one of the most comprehensive showcases on cutting-edge technologies and machinery, meat and meat-based products as well as total solutions for the meat-processing industry in China. Richard Li, general manager of Messe Frankfurt (Shanghai) Co Ltd, the… more
May 10, 2016
NASDAQ-listed Global Sources held its fashion sourcing show last week from 27th to 30th April at AsiaWorld-Expo (AWE). More than 1,500 booths were featured at three concurrent events: Fashion Accessories & Footwear, Fashion Apparel & Fabrics, and Underwear & Swimwear. President of the Global Sources Fashion Group, Livia Yip, commented, “With an eye on market trends, we strive to help buyers discover items that will be hot in the coming months. We also adapt the show to match demand for specific product categories. For instance, we have brought in a broader selection of footwear… more

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