News

Nov 08, 2015
The primary reasons companies participate in trade shows is to increase awareness of their brand and find new business opportunities. But despite living in the digital age, many exhibitors still underestimate the value of buffering up their presence on the event website to maximize their investment. Here are five easy ways in which exhibitors can enhance their presence and exposure to a dedicated audience.   Logo   This may seem like a no-brainer, but it never ceases to amaze us how many exhibitors still miss the boat on this one. Putting a logo on your eBooth is the… more
Nov 08, 2015
The primary reasons companies participate in trade shows is to increase awareness of their brand and find new business opportunities. But despite living in the digital age, many exhibitors still underestimate the value of buffering up their presence on the event website to maximize their investment. Here are five easy ways in which exhibitors can enhance their presence and exposure to a dedicated audience.   Logo   This may seem like a no-brainer, but it never ceases to amaze us how many exhibitors still miss the boat on this one. Putting a logo on your eBooth is the… more
Nov 04, 2015
Reed Exhibitions is bringing its in-cosmetics brand to the Big Apple next year when it launches the show Sept. 7-8 at Pier 36. in-cosmetics North America, which focuses on personal care ingredients and already is established in overseas markets such as Paris and Bangkok, will feature international companies such as Ashland, Caregen, Clariant, Gattefosse, KCC Corporation, Lucas Meyer, Merck, Nanjing Cosmos, Technature, The Innovation Company and Vantage Specialty Ingredients already have confirmed their participation. More than 20 countries including Japan, United Kingdom, Germany, Singapore,… more
Nov 03, 2015
Meeting Professionals International has acquired the assets of Plan Your Meetings, a privately-owned educational and networking resources company based in Atlanta. Plan Your Meetings produces live education, networking events, an award-winning annual meeting planning guide and a variety of digital resources and tools for meeting planners in the U.S.  The acquisition of Plan Your Meetings’ assets strengthens MPI’s portfolio of professional development offerings and supports MPI’s strategic vision to be the first choice for professional career development for its members and the global… more
Nov 01, 2015
ibtm world has announced the Top 10 Innovations set to be showcased in this year’s Innovation Zone. The following companies were shortlisted from over 60 international applicants who submitted entries for the 2015 Technology and Innovation Watch Award this year.   InitLive - winner of the 2015 Technology and Innovation Watch award, a cloud-based system which includes a web service and a mobile device app that equips event planners, event staff and volunteers with a real-time communication system and a comprehensive scheduling service on the day of their events.  … more
Nov 01, 2015
ibtm world has announced the Top 10 Innovations set to be showcased in this year’s Innovation Zone. The following companies were shortlisted from over 60 international applicants who submitted entries for the 2015 Technology and Innovation Watch Award this year.   InitLive - winner of the 2015 Technology and Innovation Watch award, a cloud-based system which includes a web service and a mobile device app that equips event planners, event staff and volunteers with a real-time communication system and a comprehensive scheduling service on the day of their events.  … more
Oct 28, 2015
Destination Marketing Association International (DMAI) brought together a broad base of DMO industry leaders and thought leaders during the organization’s first-ever Strategic Innovation Summit, held Oct. 7-8 in Dallas. The efforts from this meeting, led by Soren Kaplan of InnovationPoint, built the framework for DMAI’s 2016-2017 Strategic Plan, according to DMAI officials. “We wanted to focus on the core values of the organization: Innovation, Transparency, Responsiveness and in particular Inclusiveness,” said Bob Lander, president and CEO of the Austin Convention and Visitors Bureau and… more
Oct 28, 2015
ITB Asia, the ‘Trade Show for the Asian Travel Market’, has extended its collaboration with Marina Bay Sands for another three years from 2017 to 2019. The show first signed an agreement with the integrated resort from 2014-2016, where Marina Bay Sands was announced as the official venue and official hotel. The next four editions of ITB Asia will continue to take place at the Sands Expo and Convention Centre, Marina Bay Sands from Oct. 19-21, 2016; Oct. 25-27, 2017; Oct. 17-19, 2018; and Oct. 16-18 2019. “This extension demonstrates our ongoing commitment to take ITB Asia to the next level.… more
Oct 28, 2015
After its successful premiere in 2015, C-star, Shanghai's International Trade Fair for Solutions and Trends all about Retail, will return May 18-20 next year to the Shanghai New International Expo Centre. In 2016, C-star will occupy two halls in order to give exhibitors more space to present their latest innovations and solutions for the retail sector. The first staging of C-star in 2015 attracted 162 exhibitors from 23 countries and more than 5,700 trade visitors. C-star will again be organized by Messe Düsseldorf Shanghai, a subsidiary of Messe Düsseldorf, located in Germany. Messe… more
Oct 28, 2015
The Korean edition of in-cosmetics, an exhibition for personal care ingredients, is expanding significantly in 2016. Featuring more product innovations, technical education, trends and business matching opportunities, the exhibition is expected to increase in size by 50 percent when it returns  July 6-7 next year to Coex in Seoul, South Korea, for a second installment.  Currently ranking as Asia’s 4th largest beauty and personal care market, South Korea proved to be an ideal location for more than 200 global cosmetic manufacturers who wanted to showcase their products to senior… more