News

Feb 29, 2016
National Trade Productions, the San Diego Convention Center Corporation and MC2 all have named new leaders in their companies. National Trade Productions has promoted Christopher Harar to president of NTP Events. In this role, he will oversee the Events Division, including all show management, personnel and administration. Harar will provide leadership working strategically with the Event Services teams to ensure outstanding customer service through the management of NTP's Client Care Program. "Chris is an exceptional executive and his insights, ideas and leadership have been a… more
Feb 26, 2016
It’s no secret big brands are using cutting-edge digital tactics to reach consumers in new ways. But big brands don’t have monopoly on new tactics; events large and small have the opportunity to use new technology and digital tactics to expand their reach and connect with their target audiences in creative ways. Mobile advertising is one possible tactic events can add to their marketing strategies—and some already have. Many agencies and advertising companies are supporting clients in this space. Recently, TSNN spoke to James Lawson, managing partner and chief legal officer… more
Feb 26, 2016
It’s no secret big brands are using cutting-edge digital tactics to reach consumers in new ways. But big brands don’t have monopoly on new tactics; events large and small have the opportunity to use new technology and digital tactics to expand their reach and connect with their target audiences in creative ways. Mobile advertising is one possible tactic events can add to their marketing strategies—and some already have. Many agencies and advertising companies are supporting clients in this space. Recently, TSNN spoke to James Lawson, managing partner and chief legal officer… more
Feb 25, 2016
The Center for Exhibition Industry Research’s CEIR Total Index, which tracks the overall health of the trade show industry, ended last year with a substantial uptick in not only the fourth quarter, but also for the full year. The index posted a strong year-on-year gain of 3.7 percent in the fourth quarter. This growth is the second highest rate since the second quarter of 2012. It also marked the 22nd consecutive quarter of year-on-year growth. During the three years, 2012 through 2014, the exhibition industry growth generally lagged the pace of GDP, but the industry has now outperformed the… more
Feb 24, 2016
In just more than a month, top-level executives from trade show organizing companies worldwide will converge at the Society of Independent Show Organizer’s CEO Summit to hear about the latest trends in the market, whether it be why so many overseas companies are buying up U.S.-based shows or how every event should be considering its content marketing program. “Ranked as one of the best networking events of the year in the trade and consumer show industry, the SISO CEO Summit gathers together CEOs and executives from more than 100 small and large global show organizing companies for not only… more
Feb 23, 2016
Meeting management firm Spargo has been on a hot streak recently, kicking off 2016 with several new business contracts signed, along with other companies that have added clients to their busy portfolios. The International Council of Ophthalmology appointed SPARGO, Inc. as their exhibit and sponsorship sales and management firm for the 2018 World Ophthalmology Congress, on tap June 16-19 in Barcelona.  This gathering of international ophthalmologists occurs every two years, attracting upwards of 15,000 attendees from more than 130 countries. “One of the primary reasons we selected SPARGO… more
Feb 23, 2016
The past month has marked a busy time, with several companies not only bringing on new employees, but also naming people into top positions. SnowSports Industries America, the snow sports industry’s member-owned trade association, has named Nick Sargent as SIA president. Sargent, who joined the organization in August 2015 as SIA’s incoming president, has spent the last five months working alongside exiting President David Ingemie. “Nick holds a background in all aspects of the snow sports industry, which has proved to be extraordinarily beneficial in helping to strategize future growth,” said… more
Feb 23, 2016
In 2016, MEDICAL FAIR ASIA, 11th Exhibition on Hospital, Diagnostic, Pharmaceutical, Medical & Rehabilitation Equipment & Supplies, will be held at a new venue:  the Sands Expo & Convention Center, Marina Bay Sands Singapore from Aug. 31-Sept. 2. Also new will be the first staging of the MEDICINE + SPORTS CONFERENCE ASIA, scheduled Sept. 1. The conference is jointly organized by Messe Düsseldorf Asia (also organizer of MEDICAL FAIR ASIA) and Navispace AG, with the support from the founding cooperation partners Sports Medical Association Singapore (SMAS), Exercise is Medicine… more
Feb 21, 2016
Powerful, cloud-based technology solutions, which are also cost-effective and fast to deploy, easily are available to show organizers in the events industry. If you currently are exploring technology options for your event, here are some tips on what to look out for and how to make an informed decision.  1.     Appraise track record When picking a technology vendor, check their long-term history and performance in the industry. Consider their market share and reputation before investing in a partnership with them. Select them for what they have delivered to other… more
Feb 21, 2016
Powerful, cloud-based technology solutions, which are also cost-effective and fast to deploy, easily are available to show organizers in the events industry. If you currently are exploring technology options for your event, here are some tips on what to look out for and how to make an informed decision.  1.     Appraise track record When picking a technology vendor, check their long-term history and performance in the industry. Consider their market share and reputation before investing in a partnership with them. Select them for what they have delivered to other… more

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