Nov 09, 2014
Hashtags have been around for quite a few years now. But even savvy users sometimes forget the powerful contribution custom hashtags can make to a brand’s viral reach and visibility online. If your marketing team has not put sufficient focus on custom hashtags in the past, here are six quick reasons for promoting your next event with a compelling hashtag . ·         By creating and promoting a designated hashtag, you control your event’s branding instead of leaving it to attendees to come up with something that just about serves the… more
Nov 08, 2014
The Georgia World Congress Center recently was awarded LEED (Leadership in Energy and Environmental Design) Silver certification by the U.S. Green Building Council. The GWCC is now the world’s largest LEED-certified convention center. With 3.9 million square feet, the GWCC is also the 14th largest LEED-certified building in the world. “We could not be happier to receive this certification,” said Frank Poe, executive director of the Georgia World Congress Center Authority (GWCCA), the State Authority that governs the GWCC, Georgia Dome, Centennial Olympic Park and manages the Savannah… more
Nov 06, 2014
Kenji Haroutunian, who has led Emerald Expositions’ biannual Outdoor Retailer shows for eight years, is leaving his post at the end of November. Marisa Nicholson will step into the show director role. She most recently was Emerald’s group sales director for the Sports Group and has worked with the company for 11 years. “I really learned a lot working with the company and from its leadership, David Loechner and Darrell Denny,” Haroutunian said. He added, “Eight years as a show director and 15 with the company, I have no regrets.” Haroutunian added that he has that same feeling right now as… more
Nov 05, 2014
IEIA, the Indian Exhibition Industry Association, and SISO, the Society of Independent Show Organizers, have agreed to share knowledge and information among their respective exhibition industry members. "This agreement will offer our members an unprecedented opportunity to grow their respective brands outside of the USA with the knowledge and assistance of our international partners, making their expansions efficient and cost effective,” said Rick McConnell, Chairman of SISO. He added, “At the same time, SISO will act as the eyes and ears of the U.S. market as IEIA members seek opportunities… more
Nov 05, 2014
A few days before PMMI, The Association for Packaging and Processing Technologies’ PACK EXPO International opened Nov. 2-5 at Chicago’s McCormick Place, two staff members, Katie Bergmann and Jim Pittas, were upped to senior vice presidents. The recent acquisition of Summit Media Group’s digital platform and the expansion of the PACK EXPO portfolio of trade shows can both be attributed to Bergmann and Pittas, according to PMMI officials. PHARMA Expo launched at this week’s show as a collocated event, and PACK EXPO also will be launching on the East Coast in February at the Pennsylvania… more
Nov 04, 2014
Just more than a month ago, 5,000 attendees and 300 exhibitors gathered at Houston’s George R. Brown Convention Center to take part in the 25th anniversary of Breakbulk Americas 2014, which serves the breakbulk cargo logistics industry. At the show, held Sept. 29-Oct. 1, project cargo and traditional breakbulk cargo owners had the opportunity to learn about the latest industry trends and to meet with specialized carriers, freight forwarders, ports/ terminals, packers and equipment companies that handle oversized cargoes requiring unique handling techniques.  Burkhalter, a heavy-lifting… more
Nov 04, 2014
The Center for Exhibition Industry Research (CEIR) Foundation recently named the recipients of the 2014 Helen Brett™ Scholarship awards: Taylor Dudley, Hope Mckendry, Abigail Rubin and Kathleen Sands. The Helen Brett™ Scholarship was established by Robert Kolinek, CEM, CMP, and named for his grandmother, Helen Brett, who was a pioneer in the trade show industry. The purpose of the scholarship is to assist individuals who are exploring the study of exhibitions and events management with the end goal of advancing their career in this field. "The CEIR Foundation is committed to fostering and… more
Nov 03, 2014
Cygnus Business Media sold off a significant portion of its trade show portfolio, along with 11 publications and seven related Web sites, to SouthComm Business Media. The trade show portion of the sale consisted of seven events that included Firehouse Expo; Firehouse World Expo; EMS World Expo; EMS Redline; EMS on the Hill; Officer World; and Secured Cities. The shows were part of Cygnus’ Public Safety Group. Corporate Solutions of Westport, Conn., represented Cygnus Business Media on the sale. Terms of the deal were not disclosed. “Five years ago, we embarked on a mission to improve… more
Nov 02, 2014
The third quarter was a good one in more ways than one for Phoenix-based Viad, as well as its divisions, including Global Experience Specialists in the U.S. and overseas. Overall 3Q revenues for Viad were up 36.2 percent to nearly $300 million, compared with the same quarter in 2013, with GES in the U.S. scoring a 39.5 percent revenue increase to $168 million, and overseas the company pulled in a whopping 59 percent uptick to $64 million, compared with the same quarters in 2013. Viad’s Travel and Recreation also saw a nearly 15 percent 3Q revenue increase to $73 million, compared with the… more
Nov 02, 2014
1. Responsive Design With smartphones topping 70% penetration and tablets inching toward the 50% mark (Source:, the predictions made in 2013 have come to fruition this year. While this year, website visitors have shown some tolerance for not getting responsive content as webmasters transition to responsive technology, by 2015 they would be ready to abandon any website that does not fit into the screen of their small device and still function as well as it would on a wide screen… more