A Modern Approach to Understanding Hybrid Events

Submitted by lpsavas@tsnn.com on Wed, 03/08/2023 - 13:31

In a recent survey by vFairs, event industry experts were asked what they believed to be the dominant event format long-term: virtual, hybrid or in-person events. Thirty-nine percent of respondents replied that they will be hosting hybrid events going forward. This was the most popular answer, as compared to a 4.5% response of “in-person only” and a 7.5% response of “virtual only.” The remaining respondents plan to use a mix of all event formats. 

TSNN Survey Reveals Key Insights About Attendee Registration

Early bird discounts are still popular, but half of trade show attendees are registering less than one month out, according to part two of TSNN’s attendee registration survey.

According to the survey, 83 percent of show organizers offer early bird discounts or a limited number of tickets for attendee registration, while only 17 percent do not.

Freeman Teams With Speaker and Content Management Platform Sessionboard to Offer Robust Event Lifecycle Management

Freeman, a leading global event producer, and Sessionboard, a next-generation SaaS provider, announced a strategic partnership that provides Freeman customers with enhanced speaker and content management technology solutions.  

The partnership is a testament to Freeman's mission to redefine live for a new era, whether virtual, in-person or hybrid, with a data-driven approach and the industry's largest network of experts, and Sessionboard's quest to simplify the complex workflows and disjointed communications that exist around speaker and content management.

Women at the Helm: Cathy Schlosberg, Senior Vice President, Marketing, Encore

Pre-teen girls certainly have a lot of things on their minds but hatching a business—let alone brainstorming best marketing practices for its success—ordinarily aren’t some of them. Cathy Schlosberg, however, was an extraordinary girl, and those were the exact thoughts swirling through her 12-year-old brain when she and her brother came up with the idea to launch a catering business servicing events for their parents and parents’ friends.

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.