Why You Won’t Succeed Without a North Star

Submitted by lpsavas@tsnn.com on Wed, 10/12/2022 - 09:51

As the saying goes, “the only constant in life is change.” The same rings true for trade show organizers.

More than ever, the industry is being challenged to adapt and evolve in what is a new normal, where customer expectations are rapidly evolving, and digital technologies bring the promise of new opportunities. How can we make the most of it?   

Green Strides: Metro Toronto Convention Centre Keeps Getting Greener and Greener

Vibrant, progressive, walkable, innovative and diverse. Those are words that often come to mind when thinking of Toronto, North America’s fourth-largest city and the cultural heart of Canada. Easy to get to from the U.S., this modern, multicultural gateway also happens to be one of the most sustainable destinations for meetings and events, with an array of industry-leading convention venues that make environmental consciousness a top priority.

Asia CEO Summit Gathers Global Business Events Leaders in Commitment to the Region’s Growth

Around 100 leaders of the world’s largest business events organizers gathered at the Asia CEO Summit Oct. 5-7 at The Fullerton Hotel in Singapore to reaffirm their commitment in the sustainable growth of the business events and meetings, incentives, conferences and exhibitions (MICE) sector in Asia.

Metaverse Spectrum to Stage First Annual B2B Conference and Expo in October

The age of the metaverse is upon us, but how can event organizers, event marketers and businesses innovatively leverage this brave new world? The first annual Metaverse Spectrum Business Conference & Expo, set for Oct. 25, is designed to showcase the many ways for attendees to do so—all within the metaverse itself.    

As Southwest Florida Recovers After Hurricane Ian, Other Impacted Destinations Are Back in Business

Several days after Ian pummeled Southwest Florida as a Category 4 hurricane then slowly weakened as it barrelled through the middle of the state and on to the Carolinas, the hardest hit destination, Lee County, Fla., remains all but closed to visitors, while other areas throughout Florida and South Carolina have resumed normal operations and are welcoming visiting groups for events. Following is an update from several destination marketing organizations throughout the region.

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.