Straight Talk: Louisville Tourism’s Cleo Battle on Baseball, Bourbon, DEI and Evolving Beyond the Pandemic

Right off the bat (pun intended), I knew Cleo Battle was someone who makes the most of an experience.

No more than a couple of minutes into our conversation, the discussion turned to how much he treasures his personalized Louisville Slugger in purple—the color of his hometown baseball team, the Colorado Rockies—which he’s had since moving to Louisville almost 10 years ago, and how he enjoys his fine Kentucky bourbon on occasion—with a nice cigar and a great Sinatra album.

Brand Refresh: Find Your X

Submitted by lpsavas@tsnn.com on Wed, 09/21/2022 - 09:35

It’s hard to know what to feel when you hear “rebrand” during a company meeting. As marketers, we may feel excited about the opportunity to make changes to reach new audiences, explore new and interesting design concepts and develop a lasting communication system. In any rebrand, there are challenges to maintaining the essential parts of your company and not to stray from who you are. How much do you draw from history? Will your rebrand alienate your current client base?

Spotlight on Atlanta: A Dynamic, Diverse and Expanding Destination for Events

The city of Atlanta, Ga., is more than an urban oasis exuding Southern hospitality. Rich in history and culture, this diverse and vibrant destination boasts more than 136 square miles of unique and colorful neighborhoods, vast green spaces and an interesting array of amenities and attractions, including a vibrant arts, entertainment and culinary scene, and an enduring civil rights legacy.

Post-Pandemic Exhibit Trends With Anthony Floreano, CEO, Skyline Exhibits

As the trade show industry continues full speed ahead into the post-pandemic era, exhibiting companies are making their return to the showfloor, resuming their live marketing programs in an effort to reestablish a brand presence among their competitors. But while many exhibitors may wish to freshen their showfloor image with new or improved trade show booths, intense budget constraints are forcing companies to get uber-creative.

What’s Next for Events? 3 Things Marketers Need to Know

Submitted by lpsavas@tsnn.com on Wed, 09/14/2022 - 09:42

This year, marketers continue to find themselves in a tough spot as COVID-19 and other viruses such as monkeypox impact the event industry. Cancel an in-person event? Postpone it? Move it to a virtual platform? Even with limited viable options, major events scrambled and struggled to change course in an efficient and gratifying manner.

Event Leadership Institute Unveils Event Measurement & Analytics Certificate Course

With industry professionals bringing a heightened focus to the ROI of their events, particularly due to soaring event costs and structural changes to events as a result of the pandemic, Event Leadership Institute (ELI) launched the industry’s first course specifically centered on measuring, interpreting and communicating an event’s performance to stakeholders. 

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Partner Voices
Partner Voices
MANDALAY BAY: HERE, CONFERENCES ARE INVITING AND INNOVATIVE
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.
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