IMEX Frankfurt Marks 20th Anniversary With a Show of Industry Camaraderie, Optimism and Fortitude

The first IMEX Frankfurt since 2019 proved to be a momentous occasion for the global meetings and events industry, as professionals gathered with colleagues to celebrate the return of events, reconnect, learn from industry peers and conduct business.

The show, held May 31 to June 2 at Messe Frankfurt, drew approximately 9,000 attendees, including nearly 3,000 buyers, and 2,300 exhibiting companies.

MeetingPlay + Aventri Acquires eventcore to Create End-to-End Event Management Platform

Event tech powerhouse MeetingPlay + Aventri (MPAV), which merged earlier this year to provide a comprehensive event planning and management solution for virtual, in-person and hybrid events, purchased eventcore, a leading event registration platform for organizations looking for customized solutions for the most complex events.

People News: APPA, WWIN, Visit Reno Tahoe and More Welcome New Executives, Fill Directorship Roles

In their quest for recovery and growth, associations, CVBs and trade show producers have been busily tapping new executives as well as filling director and management positions with experienced professionals. Check out all the hard-working individuals moving up at event-related organizations across the U.S. this month! 

Connect Spring Marketplace Pulls Off an Inspiring Island Experience for Event Planners 

In celebration of the event industry’s revival and promising post-pandemic future, the recent Connect Spring Marketplace provided meeting and event planners with a plethora of business development opportunities, top-notch education and stand-out meetings and event offerings, highlighted by the vibrant island culture of its host destin

Industry Applauds U.S. Repeal of COVID-19 Testing Mandate for Inbound Air Travelers

Following months of advocacy, travel and events industry entities are praising the Biden Administration’s announcement that the U.S. Centers for Disease Control and Prevention (CDC) will lift the pre-departure COVID-19 testing requirement for inbound air travelers, effective June 12, hailing the move as vital to the industry’s full recovery.  

Top Metrics for Virtual Event Success

Submitted by ltenny@tsnn.com on Wed, 06/08/2022 - 03:04

You’ll find tons of metrics and insights reported across all the virtual event marketing platforms you use. They can help paint an overall picture of your virtual event’s success, but some are much more telling than others when it comes to event evaluation.

Navigating this deluge of data at every stage of your virtual event marketing campaign can be challenging. In this blog, we’ll explain how to measure the success of a virtual event using just a few powerful key performance indicators.

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.