Following the surge in online events that has swept the industry since the pandemic started, the Professional Convention Management Association (PCMA) and networking platform AC Forum have unveiled Digital Events Outlook: Insights, Behaviours, Best Practices. Funded by the PCMA Foundation, the report aims to demystify key myths about digital events and provide event organizers with a checklist for plann
As part of its evolving lineup of innovative technology solutions, Maritz Global Events gave attendees at the recent IAEE Expo! Expo! show in Philadelphia a sneak peek of its new First Person Experiences initiative. The new technology is designed to increase return on investment for event organizers through a digital replica of a trade show, product launch or other event experience.
New tech solutions for events of all types continue to rapidly take shape in the industry, from platform upgrades and additions to mobile apps and measurement tools. Check out some of the latest new developments.
Members of the Global Association of the Exhibition Industry (UFI) released a white paper underscoring the importance of event organizers posing key questions to suppliers and vendors when processing their customers’ data.
Tech Giants: Banzai’s Joe Davy on Event Marketers as Heroes, the Future of Events and How to Prepare
Raised in a small university town in North Carolina, where both of his parents were English professors, Joe Davy was self-taught when it came to tech smarts, which have been top of mind for him since childhood.
“I learned to program on our 386 PC desktop at home using a manual for a Tandy 2000 computer that I found in a box of free books at my parents’ office,” he said.
Davy’s early interest in technology and programming eventually turned into an interest in business and entrepreneurship.
The Professional Convention Management Association (PCMA) has partnered with software company JUNO to offer an enhanced platform for its audiences to experience content and connect with each other year-round.
It's no secret that events deliver valuable content but maximizing the value of that content after the fact is often overlooked. Organizations often capture and archive video content from their live events and webinars, and based on a recent survey, 65.9% of event organizers also make their virtual event content available on-demand after the live broadcast.
Creating community around events has become an increasingly important way to build awareness, boost engagement, drive attendance and deliver on ROI goals.