This year, the trade showfloor at Expo! Expo! IAEE’s Annual Meeting & Exhibition, which took place Dec. 3-5 at Mandalay Bay Resort and Casino in Las Vegas, featured plenty of new and innovative event technology and tech partnerships to keep attendees buzzing. Here are a few event tech providers that generated lots of on-site excitement.
Food and beverage trade show producer Clarion UX Food & Beverage Group has launched a virtual learning experience for restaurant, foodservice, hospitality and catering industry professionals as a complement to its live trade show education programs.
Attending IAEE’s Expo! Expo! In Las Vegas from Dec. 3-5? As you’re planning your schedule, be sure to slot in time to stop by the AV Experience by SmartSource. Together with AVIXA and IAEE, SmartSource will deliver audiovisual-focused education on the showfloor, ranging from practical advice for exhibition planners tasked with changing the attendee experience, to checking out next-gen and experiential AV technology.
The forthcoming expansion of the Wynn Las Vegas convention center, set to be complete in February 2020, is getting more high tech. Cox Business announced this week that it will support the property with increased connectivity.
When the expansion is complete, Wynn Las Vegas will have 300,000 new square feet of rentable space, offering a total of 560,000 square feet across four pillar-free ballrooms, 57 meeting rooms, a 20,000-sq.-ft. outdoor pavilion and a 20,000-sq.-ft. adjacent lawn.
Event organizers today are using digital tools to provide better end-to-end experiences. Attendees expect convenience along with accurate, real-time information and crave two-way conversations, says Danielle Puceta, Freeman’s senior vice president of digital.
These are the main drivers for Freeman’s new Explore, Luminate and Fluent digital products. The offerings are designed to help event marketers increase and enhance attendee engagement.
Several event technology companies have been busy creating new and enhanced platforms as well as upgrading technologies to help venues and exhibiting companies enhance the trade show experience.
Show organizers are always looking for new ways to grow their events and generate new revenue. Whether they’re innovating on their on-site experience, expanding their show digitally or tackling new verticals, it’s a revolving cycle of expansion. But, one of the most important and underused resources is your event technology provider.
Trade shows and events have long been the premiere place to engage audiences, connect with constituents and develop meaningful relationships with other industry professionals. The face-to-face aspect of events can’t be replaced, but event engagement is traditionally limited to the actual on-site activities. That begs the question, how can you create an event that doesn’t end on the final day of the show?