TSNN Research Reports

Benchmarks & Best Practices Studies for Convention & Exhibition Producers

Show managers lack access to consistent, detailed industry benchmarks and best practices on the most important areas of the industry. There is a lack of regularly updated hard data on managing conventions and exhibitions with recommendations on how to be effective.  Until now. 

For the first time, TSNN is developing a series of unique research and benchmark reports tailored to the needs of convention and exhibition management leaders. The studies analyze attendance marketing, exhibitor and sponsorship sales practices, detailed event management financials, technology, and other key areas in-depth. The studies provide need to have data, metrics, ratios and insights.

You can purchase individual study reports, or become a subscriber and receive the complete series of studies and other exclusive benefits.

How to Subscribe:  Two Ways to Access the Unique Data

Order Now

Annual Subscription

The annual subscription to receive all six studies and additional exclusive content and value is $1,495. Please fill out the form HERE to order. See exclusive added value below.

Single-Copy Sales

You can order single-copy reports for $295 each (order below)

Must-Have Research Data & Analysis from TSNN & Industry Experts

The reports provide benchmarks and best practices studies based on surveys of a wide-range of convention, exhibition and conference producers. The Reports will be published throughout 2016 and into 2017 and include:


Attendee Marketing & Audience Development Trends & Best Practices Studyhow show producers are driving high-quality, new and repeat attendees along with the most effective cutting-edge technology and social media practices. Buy
The Exhibit & Sponsorship Sales Best Practices Studyhow leading convention and exhibition producers are selling more exhibit space and sponsorship opportunities. Buy
Event Tech Report Cover
The Convention & Exhibition Management Technology Study – the pace of technological change is unprecedented and accelerating; use this data and analysis to stay ahead of the curve. Buy
Attendee Experience Trends & Best Practicesenhancing the on-site experience is one of the top priorities for show producers; this study quantifies and analyzes critical trends to make your shows even more valuable to attendees.
Convention & Exhibition Management Financial Statistics provides must-have, detailed revenue and expenditure benchmarks broken out for associations and for-profits, and by event size; use these unique metrics and ratios to improve your decision making.
Exhibitor & Sponsor Sales & Marketing Trends & Best Practicesone-of-a-kind study on how top event producers are working with exhibitors and sponsors to add value and drive revenue.
Exhibition Management Leadership SurveyThe View from the Top; a new study of the key issues impacting leaders of top exhibition management companies, including strategy, M&A, growth outlook and other key areas. Buy


Value & Benefits:  Insight for Critical Decisions & Strategic Planning

The reports provide unprecedented value and benefits to your entire team, including:

  • Unique and in-depth benchmarks broken out for associations and for-profits.
  • Easy to understand and use data and trend reports to help with key business decisions.
  • Best practices insights with recommendations on how to be effective.
  • On-going annual studies to track trends.
  • Access to new ideas.
  • Succinct commentary on what is happening in the industry and the outlook; not only the data, but what it means.

Annual Subscribers Receive Exclusive Added Value

Full program annual subscribers receive additional content and services as part of the subscription:

  • First-look access – subscribers will get the report about two weeks before others can purchase.
  • On-call access to report authors/research analysis to discuss the findings – up to a total of one hour of phone or email time per report.
  • Primary benchmarks also provided in an Excel file format upon request.
  • Upon request by subscribers, one PowerPoint developed covering key insights from one or more of the studies with up to 25 slides.

About the Studies

The reports are based on surveys of thousands of leading event producers conducted each quarter. Each report is 25- to 50-pages. The formatting is vivid and easy to read with a focus on charts, graphs and data tables.  The text analysis focuses on key insights. Each report includes a key insights summary, full survey findings with text analysis, insight sidebars, charts, graphs and methodology statement. The reports breakout all of the findings for associations and for-profit organizers. Other data break-outs and cross-tabs are provided to add depth and value to the analysis.

Research Partner

Access Intelligence Research and the Event Marketing Institute are the research provider partners with TSNN.

Questions - Contact

For more information, contact: Rachel Wimberly, President and Editor-in-Chief, Trade Show News Network (TSNN) at rwimberly@tsnn.com or Michael Hughes, Managing Director Research & Consulting Access Intelligence/Event Marketing Institute mhughes@accessintel.com.


Partner Voices

With more than 2,000 rooms being added to Dallas’ hotel inventory in the coming years, the city is experiencing the second-largest hotel boom in the nation. From top brands like Virgin Hotels to independent and interesting properties, like HALL Arts Hotel, Dallas boasts a hotel type and price point for every preference and budget.