By Elizabeth Johnson
If your event has a blog, you’re engaged in content marketing. A social media channel? Yes, content marketing again. An e-newsletter? You guessed it – content marketing. Whether show planners call it “content marketing” or not, many are using content marketing tactics to promote their events.
Content marketing can build brand awareness, maintain connections and engagements with audiences between events and provide support to help attendees “make the case” to their supervisors for participating in an event.
Over time, well-executed… more