Alesha Neely is a senior manager of operations for CES, the world’s largest and most influential tech event, which is owned and produced by the Consumer Technology Association. She is the venue lead for Tech West, which includes the Sands Expo and Venetian venues. Before CTA, Alesha worked for SmithBucklin, an association management firm.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience