Ben Hindman is co-founder and CEO of Splash, the fastest-growing end-to-end event marketing technology used by more than half of the Fortune 500. Prior to starting Splash, Ben was the Director of Events at Thrillist, where he produced large-scale events from concerts to mystery fly-aways. He is also a co-founder of the Summit Series, the renowned invite-only destination event for the greatest minds in tech.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience