Danalynne Wheeler Menegus is the editor of Corporate Event News. She is also a freelance writer, editor and marketer with more than 20 years of experience in B2B event marketing. Danalynne has held senior event and product marketing roles at corporations including Dell, Sybase and IONA Technologies. You can reach her at: dwmenegus@corporateeventnews.com.

Partner Voices

Modern events accumulate huge amounts of data.  Turning that data into an understanding of your audience in order to build attendance can be overwhelming.  Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience.  Introducing the Persona Tree!