Diana  Gineva is the editor of Globex 2016, the global exhibitions organising market: assessment and forecast to 2020. Since joining AMR International five years ago, Diana has developed growth strategies for many global exhibition organisers

Partner Voices

Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier.   Delivering a Personal Experience