Emerald Teams with PrintReleaf Exchange to Track Paper Usage

Emerald Expositions has become a certified partner of the PrintReleaf Exchange (“PRX”), the first technology platform to enable cloud-based forest product tracking and reforestation.

This partnership gives Emerald’s magazine brands an innovative and authenticated means of achieving sustainable business practices that reduce the environmental impact that results from the use of forest products, namely trees, to make paper.

Event Marketing Cloud Company Feathr Inks Deal with Reed Exhibitions

Reed Exhibitions, the world’s leading event organizer, and Feathr, the Event Marketing Cloud™ helping grow and monetize events through digital channels, have expanded their partnership to bring Feathr to more than 100 of Reed’s events around the globe.

“Feathr is the first digital marketing suite truly built around the needs of the modern trade show,” said Ted Rawson, chief digital officer at Reed Exhibitions.

Event Marketing Cloud Company Feathr Inks Deal with Reed Exhibitions

Reed Exhibitions, the world’s leading event organizer, and Feathr, the Event Marketing Cloud™ helping grow and monetize events through digital channels, have expanded their partnership to bring Feathr to more than 100 of Reed’s events around the globe.

“Feathr is the first digital marketing suite truly built around the needs of the modern trade show,” said Ted Rawson, chief digital officer at Reed Exhibitions.

Twitter Chats Deliver Numerous Benefits for Events

Simply defined, a Twitter chat is a set period of time (usually an hour) where a group of people discuss a topic through tweets that include an established chat hashtag. 

It can be a useful tool in raising the event’s brand awareness, building interest in the event, providing additional value to event participants, extending the event’s content beyond the actual event and creating a strong and loyal community.

The Content Marketing Institute (CMI) holds a #CMWorld Twitter chat every week with more than 100 active participants.

Twitter Chats Deliver Numerous Benefits for Events

Simply defined, a Twitter chat is a set period of time (usually an hour) where a group of people discuss a topic through tweets that include an established chat hashtag. 

It can be a useful tool in raising the event’s brand awareness, building interest in the event, providing additional value to event participants, extending the event’s content beyond the actual event and creating a strong and loyal community.

The Content Marketing Institute (CMI) holds a #CMWorld Twitter chat every week with more than 100 active participants.

Freeman Buys Second Screen Technology Company Klowd.com

Freeman has expanded its digital service offerings with the acquisition Boise, Idaho-based Klowd.com, an audience engagement technology developer of event-focused second screen technology.

“Our clients have positively responded to second screen technology, embracing the ability to increase audience engagement, create conversations and amplify content in real time,” said Richard Maranville, Freeman’s chief digital officer.

Partner Voices
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