Effective Post-Show Staff Follow-Up

August 19, 2019

Danny Pace

Danny Pace is a Product Manager for Skyline Exhibits where he helps develop and launch products and services, as well as manage Skyline’s product catalogs. An experienced booth staffer with 19 years of trade show-related experience, Danny has helped launch numerous award-winning products and services and has been part of Skyline’s internal creative agency that develops trade show marketing programs.

Within a few days of returning from a trade show, it’s important to get together with your team to review the event’s successes and failures. Your booth staff will have fresh memories of what went well or wrong, and those staff who didn’t attend the event will likely have early impressions of any resultant sales or leads. 

To ensure you capture this feedback in a way that can guide next year’s exhibit, we’d like to offer up the following list of staff questions.

Pre-Show Marketing

  • Did attendees mention any of your pre-show communications?
  • Which advertising and marketing channels seemed to reach this show’s attendees?
  • How did the actual attendees match up with your pre-show demographic targeting?
  • What type of website traffic were you able to obtain prior to event?
  • Did you receive any social media engagement from attendees?

Booth-Related Questions

  • Was the booth design effective for showcasing your products or services?
  • Were the graphics effective in communicating your brand, company culture and offerings?
  • Did you have the right kind of marketing materials on hand?
  • Which aspects of the booth helped differentiate you from competitors?
  • What were your comparative strengths and weaknesses?
  • Was the booth layout functional for both staff and attendees?
  • How did your booth compare in size and traffic in comparison to the nearest competitor?
  • Were the products or services on display the right ones for this show’s attendees?
  • Did you have adequate storage space and private meeting space for talking to clients?

Staffing-Related Questions

  • Did you have the right ratio of staff to attendees?
  • Did staff work effectively as a team?
  • Did staff feel adequately prepared to handle questions on the floor?
  • Did you send the right staff to effectively engage with this show’s unique audience?

Show Programming and Activities

  • If you did any presentations, what size audience were we able to attract?
  • Did presentation attendees seem interested in — and informed by — the content?
  • How engaging was the booth?
  • What strategies helped you obtain the most leads?
  • How effective was your lead generation capture technology?

Event-Specific Questions

  • How well did this show meet your marketing and sales objectives?
  • How many quality leads did you obtain?
  • Who were the most qualified leads?
  • How effective were show services in responding to your needs?
  • How effective was your booth location?
  • Was our presence too small, too large or just right for this event?
  • Did we achieve an effective ROI for this event?
  • Should you exhibit at this event again?
  • Are there other, similar events that might be more suitable for you than this one?

Obtaining objective, honest answers to the above questions can be invaluable when it comes to fine-tuning your trade show presence, and in determining which events are earning an effective ROI. So, before you move on to executing the next event, sit down right away with your team to gather their input. Just knowing that their experiences and insights are valued goes a long way in helping your team get more for themselves and for your company, out of each successive event you attend.

 

Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE and engage with us on TwitterFacebookLinkedIn and Instagram!

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.