2015 International CES Will Feature Head of Mercedes-Benz Dr. Dieter Zetsche as Keynote

October 14, 2014

The Consumer Electronics Association has tapped Dr. Dieter Zetsche, chairman of the board of management of Daimler AG and Head of Mercedes-Benz Cars, to deliver a 2015 International CES® keynote address focused on the latest advances in autonomous vehicle technology.

Owned and produced by CEA, International CES will run Jan. 6-9, 2015 in Las Vegas, Nevada.
 
Dr. Zetsche will discuss autonomous vehicle technology and its impact on society, mobility and environment, as well as raise ideas and questions for the future.

In addition to his insights on the future of Daimler Intelligence Drive, Dr. Zetsche’s 2015 CES keynote will feature the world debut of a new car concept.
 
“With a passion for technology innovation, Dr. Zetsche has led Mercedes-Benz to a top perch in the automobile industry, constantly reinventing technology offerings and perfecting the driver experience,” said Gary Shapiro, president and CEO, CEA.

He added, “Cars are becoming the ultimate mobile devices, and Mercedes-Benz’s presence at 2015 CES will definitely create synergy with other platforms and mobile technologies on the show floor. We welcome Dr. Zetsche to the 2015 CES keynote stage and look forward to hearing his views on the future of autonomous driving.”
 
The automotive market remains a driving force behind the strength of the global consumer technology industry. The growth of new vehicle sales in 2014 will propel factory-installed systems to reach $11 billion in revenue, an increase of 20 percent over the past year.
 
Dr. Dieter Zetsche has served as a member of the Board of Management of Daimler AG since December of 1998 and as Chairman of the Board of Management of Daimler AG since January, 2006.

He also is Head of Mercedes-Benz Cars Division, which includes passenger car brands Mercedes-Benz, smart and Mercedes-AMG. Since joining the research department of then Daimler-Benz AG in 1976, Dr. Zetsche has served the company for more than three decades.
 
The 2015 CES will feature more than 3,500 exhibitors unveiling the latest consumer technology products and services across the entire ecosystem of consumer technologies. 

Add new comment

Partner Voices
Here at Mandalay Bay, venues are inviting and innovative. As one of the most iconic names on the Las Vegas Strip, the Mandalay Bay Convention Center has recently undergone an exciting upgrade. This renowned venue now offers everything your business needs, with a refreshed convention space designed to inspire productivity and creativity, as well as an impressive selection of world-class restaurants and amenities. If you're searching for a venue that is both inviting and innovative, Mandalay Bay is the place to be. Mandalay Bay is committed to investing in a new wave of enhancements, not only in the convention space but also throughout the entire resort. With new restaurant openings and remodels, spectacular entertainment, and updated rooms, Mandalay Bay promises to deliver new and exciting experiences to its guests until 2024. To create a truly effective conference venue, Mandalay Bay has carefully considered what businesses require. The right technology, capacity, and inspiration are essential to take ideas to the next level. The refreshed Mandalay Bay Convention Center has been designed with your business in mind. Every room is equipped with newly-upgraded technology, enhancing our ability to support bandwidth demand and overall data capabilities. Additionally, the addition of 10 new digital walls provides bigger and more dynamic ways to display customized content messages. Mandalay Bay offers world-class conference space and service. The venue options range from ballrooms to ample pre-function spaces, catering to teams of any size while accommodating multiple large groups simultaneously. Our certified planners work collaboratively with you to understand your specific event requirements, anticipating your business needs and offering the best-fit solutions. In addition to providing exceptional conference facilities, Mandalay Bay is also dedicated to sustainability. We strive to give our guests an unforgettable experience while minimizing our impact on the environment. As part of our sustainable energy efforts, you'll find refillable water stations throughout the property, eliminating the need for single-use plastic bottles and reducing unnecessary plastic usage. Mandalay Bay is proud to offer an upgraded and enhanced experience for businesses seeking a venue that combines innovation, convenience, and sustainability. Whether you're hosting a conference, meeting, or other business event, Mandalay Bay's refreshed convention space, world-class service, and commitment to sustainability make it the ideal choice. Come and discover the new wave of experiences awaiting you at Mandalay Bay on the Las Vegas Strip. Wherever your organization is going, getting there starts with being here.