5 Ways to Maximize Revenue at Your Next Virtual Event

September 17, 2021

Gavin Escolar, a happy Uber driver, made $252,000 a year, only $36,000 of which came from his daily trips. The "Uberpreneur" made the extra money by using his car as a "showroom" for his jewelry design company.

Much like Gavin, event profs too, try to make the most from organizing an event. Here are 5 ways for event profs to engage with customers and make that extra buck for their brand, virtually.

  1. Ticket sales - Ticket sales are like the mafia of events. Want to learn how to make pretty pennies from them at virtual events? Bifurcate ticketing based on:
  • Early bird discounts
  • VIP tickets
  • Reserved seating
  • Season pass
  • Referral discounts
  • Group bookings
  • Membership tickets

Make the most of each category by offering exclusives and rewards. Keep a window for attendees to upgrade their tickets through add-ons. Offer VIP access at a nominal fee to someone with a season pass or discounts to groups on larger bookings.

  1. Sell brand merchandise and swag - Event organizers can make a virtual event memorable by selling merch and swag. Invite exhibitors and sponsors to sell their swag by setting up an online store on the virtual event platform. The swag items could be personalized:
  • Caps
  • Webcam Shutters
  • Planners
  • Coffee mugs
  1. Earn sales commission from exhibitors - Organizers can charge a small fee from exhibitors and sponsors for items sold at the online store. They can also take a commission on leads generated, new members enrolled, or any other sponsor goal that is met. This fee can be charged based on a mutually agreed commission rate/percentage.
  2. Ad Space - Ads on a virtual event platform, never go unnoticed. They are an effective way to promote your sponsors and exhibitors and drive traffic to their virtual booths. It is also a great way to generate additional revenue from the event. Event profs can help sponsors and exhibitors increase brand awareness and event presence through image ads, video ads, and banner ads across the virtual event platform.
  3. Offer premium content - Create 10X value to an attendee’s experience. Sell premium content at virtual events that attendees can take home, learn, and benefit from. Organizers can sell content such as:
  • Short-courses
  • E-books
  • Template bundles

Convincing attendees to loosen the purse strings is an art that can be mastered through practice. Use Hubilo's virtual event platform to implement these tactics and discover new ways to maximize revenue. Book a free 1-1 with our team!

Add new comment

Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact