Bizzabo Launches New Agenda Module to Enhance Event Engagement
August 21, 2018
Event success cloud solution, Bizzabo, has launched a next-generation agenda feature for conferences and events designed to help event organizers create attendee-facing agenda experiences that boost audience engagement, increase discoverability of sessions and speakers, and provide actionable insights for marketers to maximize event success.
“In-person events have continued to scale at an increasing rate over the past year,” said Eran Ben-Shushan, co-founder and CEO of Bizzabo, which provides marketers with a modern suite of tools designed to create more impactful and rewarding events.
He continued, “It’s more important than ever for marketers to be able to increase brand awareness as well as ensure that the content and schedule of their events are compelling in order to keep attendees coming back for future events. The new Bizzabo agenda fits in perfectly with our value proposition by streamlining event operations, creating an engaged community, and providing actionable analytics to make events more rewarding and impactful.”
Although the unique content and speakers are key differentiators for events, most remain reliant on static agenda tools and PDFs that are difficult to maintain and don’t allow attendees to engage with the program.
With next-generation agenda functionality that makes it seamless to increase brand awareness and enhance the attendee experience, Bizzabo’s new agenda module allows event marketers to:
- Personalize their events with branding and curated experiences that tailor suggested tracks to attendees.
- Pinpoint select sessions to emphasize on the agenda page, ensuring that event keynotes, the biggest speakers and sponsored sessions stand out.
- Predict a session’s likelihood of filling up and when a session appears to be filling up to capacity, close it and redirect attendees to sessions that still have room.
- Take advantage of a built-in rating and reviews system (that enables attendees to interact and review sessions, take part in polls and share feedback for an interactive event experience) that organizers can analyze and leverage to make improvements and increase participation in future events.
Bizzabo’s new agenda feature was designed with the help of the company’s key customers, with a beta version used by some of the world’s largest events, including Hubspot’s INBOUND, a 25,000-person event taking place Sept. 4-7 at the Boston Convention and Exhibition Center.
To learn more about Bizzabo’s next-generation agenda module, go HERE.
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Partner Voices
Every day, MGM Resorts hosts organizations and individuals from around the world with a diverse array of business purposes, needs and expectations. But they all have one thing in common—a host committed to making their meetings sustainable and unforgettable through close partnership and responsible meeting practices.
Harnessing the Sun
Meetings at MGM Resorts are predominantly powered by the sun, thanks to its innovative 100-megawatt solar array. As the largest directly sourced renewable electricity project in the hospitality industry, the solar array features 323,000 panels and produces up to 100% of MGM Resorts’ daytime power needs in Las Vegas.* Built in 2021, the solar array reduces the carbon footprint of meetings—and all of MGM Resorts—while still delivering an enlightening and electrifying guest experience.
Leading Water Stewardship
Knowing water is essential to operations, guests and employees, MGM Resorts has long employed various conservation measures and has doubled down on its commitment in recent years to become a leading corporate water steward. In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate, a United National Global Compact, becoming the first gaming company to endorse the initiative. The company replaced more than 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas and pledged to reduce water use by 33% by 2025 and by 35% by 2030. Between 2007 and 2022, MGM Resorts saved more than 6 billion gallons of water through water conservation.
Fostering Diversity, Equity & Inclusion
MGM Resorts serves a world of diverse people, perspectives and experiences by cultivating a workforce culture that embraces all of humanity. From mindful recruitment and hiring practices to meaningful social responsibility initiatives, MGM Resorts is a welcoming and inclusive space for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members and more. The company’s commitment to supplier diversity drives innovation by extending competitive opportunities to local and diverse-owned suppliers, while the MGM Resorts Supplier Diversity Mentorship Program provides diverse-owned businesses tools and resources to enhance and grow their businesses.
Paying it Forward
MGM Resorts knows that great companies must serve the greater good. That’s why paying it forward is part of its approach to meetings and events. Through the Feeding Forward Program, MGM Resorts collects and preserves unserved and untouched food from conventions held at its properties, then safely donates to food-insecure people through a partnership with Three Square, Southern Nevada’s primary food bank. Since 2016, MGM Resorts has donated more than 3.7 million meals, with a goal of 5 million meal donations by 2025. Donations include unserved perishable prepared foods from events, perishable unprepared food from MGM Resorts’ kitchens and nonperishable food items from minibars and warehouses.
From world-class venues and experiences to industry leading responsible meeting practices, MGM Resorts is proud to host meaningful and sustainable events.
*Not including The Cosmopolitan of Las Vegas
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