Gleanin Adds WhatsApp Functionality to Social Referral Marketing Platform

September 18, 2018

Show organizers using Gleanin, a social referral marketing platform for exhibitions, can now offer their event registrants the ability to use WhatsApp to broadcast their participation and invite their friends and colleagues to attend. 

Since the inception of Gleanin Connect, Gleanin’s social referral marketing tool, visitors have been able to broadcast their event attendance through social media channels including Facebook, LinkedIn and Twitter, as well as invite their contacts via email. 

Immediately available to all Gleanin customers and their registrants, the additional WhatsApp functionality not only helps facilitate a new level of social sharing but also gives organizers another marketing channel from which to acquire, convert and grow event registrations, according to Gleanin officials.

“We currently work with over 400 events worldwide and so have been able to carefully see trends in the visitor registration process,” said Peter Richards, CTO of Gleanin. 

He continued, “We expect mobile registration to steadily increase, as will the importance of a great mobile experience. Our company goal is to provide a technology which allows attendees to be able to broadcast their event attendance with their friends and colleagues via their preferred platform.”

Currently, 15 percent of event registrations are completed over a mobile device and with a predicted 2.5 billion smartphone users by 2019, this percentage is only set to increase, he added.

Owned by Facebook, WhatsApp is known as the world’s most popular messaging application that boasts a global user base of more than one and a half billion. With visitors more likely to attend an event when referred by a colleague, referral marketing is quickly becoming one of the most effective new channels for event marketers.

By allowing registered visitors to invite their WhatsApp contacts to attend an event, show organizers who use Gleanin Connect now have the ability to reach new potential visitor audiences like never before, according to Tamar Beck, CEO of Gleanin.

“At Gleanin, we passionately believe that mobile is the future for event marketing,” Beck said. “Adding WhatsApp functionality to our platform means our customers now have access to one of the largest messaging platforms in the world.”

She continued, “With any new marketing channel, reporting results is vital and so, of course, we track how many registrants share via WhatsApp and how many registrations that drives. For so long, registration has simply been a data capture exercise. But now, we can harness the power of the attendee to help extend marketing reach beyond what has previously thought possible.”

 

Don’t miss any event news! Sign up for any (or all) of our e-newsletters HERE & engage with us on TwitterFacebookLinkedIn & Instagram!

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.