Live Marketing Company MCH Group Buys MC2
May 1, 2017
Switzerland-based live marketing company MCH Group has acquired MC2 – a Chestnut Ridge, New York-based company in the exhibit and event marketing industry. Terms of the deal were not disclosed.
This is by far the biggest acquisition in the 100-year history of MCH Group and a key strategic expansion, according to MCH Group officials,
"The acquisition of MC2 marks a tremendous step forward in the implementation of our corporate strategy, which we have been pursuing since 2005", said René Kamm, CEO of MCH Group. "With MC2, we will be greatly boosting our international presence and activities, as well as expanding our range of services in the live marketing field."
MC2 employs more than 350 employees at 15 locations in the U.S. (Atlanta, Boston, Charlotte, Chicago, Dallas, Detroit, Kingman, Las Vegas, Lehigh Valley, Los Angeles, New York, Orlando, San Francisco and St. Louis) and in Germany (Düsseldorf).
The company records an annual turnover of about CHF 160 million. MC2 will remain an autonomous company within MCH Group’s Live Marketing Solutions division.
"We are delighted and proud that MC2 will become an integral part of MCH Group. It will prove to be beneficial to our clients, partners and employees as we will see a tremendous expansion of opportunities,” said Gary Benson, CEO MC2.
He added, “The outstanding expertise and reputation of MCH and its unique Live Marketing Solutions network will enable us to increase our market share in the U.S. Furthermore, it will support us in serving our global clients in important markets, and facilitate a stronger penetration of international segments. Our current clients will now have easy access to global markets working through their existing account teams."
It also will maintain its organizational structure under the leadership of CEO Gary Benson and his management team, as well as its operational locations in the U.S. and Germany.
MCH's "Live Marketing Solutions" division provides strategy and conception, marketing consulting, event management, exhibition and event fabrication and various multi-media communication services.
In 2016, MCH founded its subsidiary MCH Global, which combined these competencies to provide one-stop-shop solutions to local and global clients. By acquiring MC2, MCH is implementing the next step in achieving this strategic initiative, according to MCH officials.
This move will increase the strength and competitiveness of both MCH and MC2’s performance through the access to new market segments and the exploitation of mutual synergies.
"We are happy to welcome MC2 into our MCH Group and Live Marketing Solutions network", said Jean-Marc Devaud, CEO Live Marketing Solutions of MCH Group.
He added, "We are impressed by the high level of competencies and the strong, loyal customer base of MC2. It enables access to the important market in the U.S. with a proven, growing partner." Devaud emphasized further, "We are now able to serve locally and globally active clients in all the important markets – Europe, the United States, Asia and the Middle East – and engage all live marketing channels. We can serve local clients utilizing our autonomous companies and global clients through our network under the leadership of MCH Global."
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
Add new comment