OFFPRICE Show Expands Footprint With New Regional Show in Orlando
On the heels of a successful OFFPRICE Show held Feb. 11-14 at The Venetian Expo in Las Vegas, which attracted 10% more exhibitors than the previous show, Tarsus Group announced it will launch a new regional OFFPRICE Show in Florida to meet the needs of East Coast chain stores and independent retailers.
Set for Oct. 17-18 at the Orange County Convention Center in Orlando, OFFPRICE Orlando Market is slated to be a premiere two-day trade show featuring wholesale brands, distributors of closeouts and overproduced, immediate/in-season and cost-friendly goods to help retailers maximize their year-round buying power.
Like the biannual Las Vegas shows held each February and August, OFFPRICE Orlando will be a curated sourcing event offering retailers of all sizes, from boutique to major chain stores, an opportunity to connect with exhibitors able to fill inventory in apparel, footwear, beauty, accessories, home and giftware.
According to OFFPRICE officials, this debut show was thoughtfully researched, leaning heavily on buyer audience and vendor partners, and is designed for sourcing last-minute brand specials, resort wear and cash and carry products for the upcoming winter season and early spring.
According to Tricia Barglof, executive director of OFFPRICE Show, while the Las Vegas events will continue to be OFFPRICE’s flagship showcases, OFFPRICE Orlando Market will expand retailer access to the same great deals and opportunities in a regional format on the East Coast.
“To create and maintain high in store margins, retailers often need flexibility on order size and minimums,” Barglof said. “Immediate availability, drop shipping, opportunistic buying, as well as meeting new vendors and our cash and carry section are many of the considerations in putting this new show together.”
She added, “[OFFPRICE Orlando Market is] perfect for non-traditional retailers such as amusement parks, gift shops or seasonal storefronts where the sourcing cycle is different than a more traditional retail calendar.”
Additionally, the new Orlando event is expected to strongly appeal to retailers due to its convenient location, with an airport serving both national and international travelers, and being a more economical alternative to buying trips to New York City, Barglof said.
“We decided now is the time for the OFFPRICE brand to return to the East Coast, bringing the deals closer to those who cannot make it to Vegas,” Barglof explained. “We want to provide regional markets the same exclusive access to source OFFPRICE, closer to home. Surveys from the August show led us to Orlando, with its easy drive and airlift from the Northeast, Midwest, Caribbean and more.”
She continued, “We expect to see vendors from the East Coast as well as Midwest and West Coast…[and] to see our exhibitors looking to spend meaningful time meeting with buyers during this strategic market. Additionally, as in Vegas, we will be offering a wide variety of opportunities that can’t be found at other trade shows in the region.”