RainFocus Partners With Adobe for Event Data Solutions to Elevate Attendee Experiences

March 24, 2023

RainFocus™, a next-generation event marketing platform, has released new data integration solutions in collaboration with Adobe to seamlessly connect real-time behavioral event data with Adobe's technologies for accelerated growth.

RainFocus recently became an Adobe Certified Platinum Partner and has been working with Adobe to elevate customer journeys for joint clients and optimize omnichannel marketing and sales programs.

The new capabilities easily ingest and map RainFocus data into the Adobe Experience Platform (AEP), enabling customers to manage and configure their instrumentation of RainFocus' digital workflow touchpoints for analytics. The data collected and aggregated from these solutions can be used to visualize attendee journeys and power more personalized experiences at scale.

"We have been working with Adobe on their event portfolio for the past five years, and this elevated partnership enables us to outline the customer journey so that we can deliver personalized experiences to our clients' customers, making each customer touchpoint more enticing and memorable," said JR Sherman, CEO of RainFocus. "Utilizing Adobe's innovative solutions and the RainFocus platform, we can deliver personalization at scale, measure impact and drive sales and ROI simultaneously for Adobe Summit and beyond."

The partnership gives companies the tools to leverage zero- and first-party customer data from events to fuel engagement with unique experiences. By bringing together event and marketing data, Adobe and RainFocus enable brands to connect with audiences through experiences and further engage audiences through digital marketing programs in meaningful ways.

"RainFocus, enhanced by Adobe integrations, helps enterprises personalize experiences for an underserved component of the marketing mix: events and conferences," said Justin Merickel, vice president of business development, Experience Cloud at Adobe. "Adobe Marketo Engage, Adobe Analytics and the RainFocus event platform together provide our mutual customers with great in-person, hybrid and virtual event experiences."

RainFocus and Adobe collaboratively delivered personalized experiences for attendees at Adobe Summit, which took place March 21-23 in Las Vegas and virtually. The hybrid event was powered by the RainFocus platform, enabling seamless experiences for more than 10,000 in-person and virtual attendees, 200 sessions and more than 170 sponsors.

During Adobe Summit, Brian Gates, senior vice president of industry strategy at RainFocus, and Marius Milcher, group product manager, strategic integrations at RainFocus presented "The Event Data You Need to Win More Customers.” Session attendees learned best practices on how to uncover event data through industry expert recommendations and received guidance on using analytics and intelligence to deliver personalized content for an exceptional experience.

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Every day, MGM Resorts hosts organizations and individuals from around the world with a diverse array of business purposes, needs and expectations. But they all have one thing in common—a host committed to making their meetings sustainable and unforgettable through close partnership and responsible meeting practices. Harnessing the Sun Meetings at MGM Resorts are predominantly powered by the sun, thanks to its innovative 100-megawatt solar array. As the largest directly sourced renewable electricity project in the hospitality industry, the solar array features 323,000 panels and produces up to 100% of MGM Resorts’ daytime power needs in Las Vegas.* Built in 2021, the solar array reduces the carbon footprint of meetings—and all of MGM Resorts—while still delivering an enlightening and electrifying guest experience. Leading Water Stewardship Knowing water is essential to operations, guests and employees, MGM Resorts has long employed various conservation measures and has doubled down on its commitment in recent years to become a leading corporate water steward. In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate, a United National Global Compact, becoming the first gaming company to endorse the initiative. The company replaced more than 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas and pledged to reduce water use by 33% by 2025 and by 35% by 2030. Between 2007 and 2022, MGM Resorts saved more than 6 billion gallons of water through water conservation. Fostering Diversity, Equity & Inclusion MGM Resorts serves a world of diverse people, perspectives and experiences by cultivating a workforce culture that embraces all of humanity. From mindful recruitment and hiring practices to meaningful social responsibility initiatives, MGM Resorts is a welcoming and inclusive space for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members and more. The company’s commitment to supplier diversity drives innovation by extending competitive opportunities to local and diverse-owned suppliers, while the MGM Resorts Supplier Diversity Mentorship Program provides diverse-owned businesses tools and resources to enhance and grow their businesses. Paying it Forward MGM Resorts knows that great companies must serve the greater good. That’s why paying it forward is part of its approach to meetings and events. Through the Feeding Forward Program, MGM Resorts collects and preserves unserved and untouched food from conventions held at its properties, then safely donates to food-insecure people through a partnership with Three Square, Southern Nevada’s primary food bank. Since 2016, MGM Resorts has donated more than 3.7 million meals, with a goal of 5 million meal donations by 2025. Donations include unserved perishable prepared foods from events, perishable unprepared food from MGM Resorts’ kitchens and nonperishable food items from minibars and warehouses. From world-class venues and experiences to industry leading responsible meeting practices, MGM Resorts is proud to host meaningful and sustainable events. *Not including The Cosmopolitan of Las Vegas