TSNN Launches Exhibitor News Network, a New Resource for Exhibit Management and Event Marketing Professionals
TSNN, the top online news source for the trade show industry, launched Exhibitor News Network (ENN), a new website, e-newsletter and social channels (LinkedIn, Twitter, YouTube, Facebook and Instagram) for exhibit management and event marketing professionals who participate in U.S. exhibition industry, valued at the $101 billion, according to the Center for Exhibition Industry Research (CEIR). Exhibitors represent 70% of the revenues generated from the trade show industry, CEIR research finds.
This new online hub for industry news, insights and original content will focus on information, education and tools for exhibit managers and event marketers representing every industry sector and company size — from Fortune 500 companies and startups to nonprofits and government agencies.
To receive the Exhibitor News Network weekly e-newsletter Thursday mornings in your inbox, please subscribe HERE.
Gartner’s 2022 annual CMO Spend and Strategy Survey reported that budgets recovered somewhat year over year, with the average marketing spend increasing from 6.4 percent to 9.5 percent of company revenue across almost all industries.
"We are delighted by the market’s strong endorsement of the launch of Exhibitor News Network, which will feature important news, information and trends for all of the many exhibitors — large and small — who invest in shows worldwide," said Rachel Wimberly, president of Tarsus Media, parent company of ENN and TSNN.
Led by Danica Tormohlen, vice president of content for Tarsus Media, the free-access ENN site, social media channels and weekly e-newsletter will feature original content and industry news for a previously underserved market that makes buying decisions for booth construction, design, travel, venues, hotels, marketing, tech and so much more.
“Trade shows represent a vital share of B2B marketing spend, and nearly every company in the world exhibits in trade shows,” said Tormohlen, who has reported on the exhibition industry for 29 years. “Exhibitors are the lifeblood of the exhibition industry, and they deserve their own vertical curated content and to learn about new trends, best practices and cutting-edge activations.”
She continued, “We want to elevate the discussion around costs, labor, travel and technology.”
This new resource stands apart from other media by focusing solely on the planning and growth needs of a corporate event marketer and exhibit manager, giving them access to the latest news on cities, venues and services, trends and opportunities, a stocked library of interviews with planning peers and best practices, case studies and how-to’s to help exhibit managers and event marketers do their jobs with knowledge and confidence.
“Exhibitor News Network will provide news, tools and information designed to help corporate event professionals become more effective and more strategic, and gain more visibility within their organizations,” Tormohlen said.
Exhibit managers and event marketers can access ENN for free online, through active social media channels and through weekly updates via the free e-newsletter.
Opportunities are available for advertising and partner channels. Companies interested should contact Bridgett Maddux, national sales and manager, email@example.com.
If you are an exhibit management or event marketing professional or supplier to the exhibitor sector, please send your news to Danica Tormohlen, firstname.lastname@example.org.
If you have a booth that you would like to brag about or a show that deserves a spot in the limelight, contact Danica as well.
If you are a supplier and want to be added as a free listing in ENN’s supplier database, please visit HERE.
It’s an exciting time for Tarsus overall, with two other important developments also taking shape.
In conjunction with the launch of ENN, TSNN and its sister publication, Corporate Event News, have gone through a design refresh. Both websites now have a cleaner, more organized look and feel while providing a more user-friendly experience. ASP designed the refresh, and Fantail Consulting & Technologies performed the programming.
Meanwhile, last week Informa acquired Tarsus Group, which has more than 160 events globally in addition to its media assets, for $940 million — the largest post-pandemic exhibition acquisition deal to date. Read all about the mega deal and plans to combine the two companies throughout 2023 here.