UBM Will Launch First Overseas MAGIC Show in Japan

April 26, 2016

On the heels of buying U.S.-based fashion trade show portfolio, Business Journals Inc. last week, U.K.-based UBM now will launch IFF MAGIC Japan, a new joint venture between MAGIC and JFW-International Fashion Fair, Japan’s longest running, bi-annual fashion business tradeshow organized by publisher Senken Shimbun. 

The two fashion powerhouses will join forces to launch the first IFF MAGIC Japan event April 26-28, 2017, at the Tokyo Big Sight exhibition center.

“Fashion is a truly global industry, and we are thrilled for MAGIC’s upcoming expansion into the Japan market in partnership with JFW International Fashion Fair, and UBM Japan,” said Chris DeMoulin, managing director, Fashion, UBM America’s.

He added, “Our combined expertise will not only help IFF MAGIC Japan evolve quickly to meet the dynamic needs of the Japanese market, but will provide a new platform for UBM Fashion’s global customer base to find new business partners and brands in Japan as well.”

MAGIC will bring its 80-plus years of fashion tradeshow experience to guide JFW-International Fashion Fair in cultivating the overall look-and-feel of the new show.

IFF MAGIC Japan 2017 will be held as the cornerstone of Japan Fashion Week in Tokyo and will feature a re-imagined and re-merchandised showfloor with new brands laid out in easily to navigate fashion neighborhoods that will maximize the experience for both retailers and exhibitors. 

IFF MAGIC Japan also will launch with a freshly developed social media presence, innovative marketing strategies and show floor activations, taking note from its U.S. counterpart’s longstanding success.

Both of the 2015 MAGIC shows placed on the TSNN Top 250 Trade Show List.

Japan is the third largest fashion market in the world after the United States and the European Union. Japan’s fashion trends influence the fashion markets not only of Asia but all around the world and until now, Japan has not hosted a truly international trade fair for the fashion industries.

With the launch of IFF MAGIC Japan, UBM aims to further educate, inspire and facilitate commerce for retail buyers and attendees – while providing a unique experience to the Asia market, according to show organizers.

IFF MAGIC Japan will serve as a high-profile showcase for Japanese fashion brands and designers to promote themselves to Japan and the global market, and also as an opportunity for international brands and suppliers to access the lucrative Japanese market.

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.